Anna Butterworth is a FemTech pioneer. She has been at the epicentre of the industry for over six years - before the term was even coined. Starting her career in PR she quickly found her calling in wider creative campaign strategy and moved through cause led organisations that support marginalised communities and promote their voices.
Landing at Elvie in 2015 she was the first communications hire and quickly grew the brand across 60+ territories leading the way in FemTech marketing strategy. Since branching out to create the world's first FemTech focused creative agency Ultra Violet, she has worked with global disruptors such as Thinx, Become, Doppel, Wuka, Mooncup, Womanizer, Soho House, The Eve Appeal and more.
Forging new paths and being the very first on the scene is in the fabric of Anna’s being. Not one to settle for the status quo, she consistently breaks barriers to test the waters for the latest innovation or venture. From securing the first live televised feature from a woman’s vagina (ITV This Morning), producing the very first inclusive sex chat show Private Parts (Venus Libido X WowTech) or curating the first above the line ad campaign on Oxford Street for period pants (Thinx launch in Selfidges), Anna is never afraid of pushing the industry forward, whatever it takes.
The latest venture brings future forecasting to the industry in a way that has never been done before.
Projects
- FemTech Futures 2023In the first industry-wide trend forecast for FemTech, we provide unique perspectives on the main drivers influencing product development, consumer attitudes and technology. “In this report we aim to provide a snapshot of how the industry will look in 2023. We track the growth of the double x economy alongside the introduction of newly FDA approved drugs and highlight the voices of change in each hypothesis. FemTech is on a trajectory of radical change, and this is where it starts” Rhiannon Jo
- The Future of Cycle Care 2022The first trend report on the cycle care industry, The Future of Cycle Care 2022 by Ultra Violet Futures, shows the field maturing and moving away from simply tracking periods and crossing into lifestyle, wellbeing and healthcare markets. We anticipate that cycle care will begin to permeate through multiple consumer touch points by next year. We identified four primary trends and sub-themes that define them. Each micro trend is illustrated by a pioneering brand leading the way in this new mar
- World's first Trend Forecasting agency for FemTech, women's and marginalised health innovationFounded by FemTech veteran Anna Butterworth and futures expert Rhiannon Jones, Ultra Violet Futures addresses the burgeoning market currently ignored by traditional trends agencies. As one of the fastest growing areas of innovation it's vital to have a dedicated collective focused on mapping the forthcoming changes and developments to better align product developers, trading teams and marketeers with the needs of the future consumer. Ultra Violet Futures is uniquely placed to combine intimate i
Projects credited in
- Wuka - wake up kick assWuka is a period pant company that strives itself on tackling issues like period poverty and plastic pollution within sanitary products. This year they have partnered with Plastic Oceans UK to raise awareness around their research on Plastic Rivers. They asked me to create this poster and a few stickers that were posted on the back of hundreds of toilets around the country.
- Venus Libido & Vagabond wines2020 Galantines day I teamed up with Vagabond wines to create my own bottle of rose. In celebration of friendship and being an strong independent woman! I also sat down with Jessica Woodley and her BFF G to celebrate our best friends and to discuss how we can better celebrate our friends.
- Private PartsWe all have that one, extremely trusted, friend we turn to for advice about our private parts; there’s wine involved, and we’ve done some pretty awkward demonstrations, but we trust them to reassure us that we aren’t crazy. Well, now that friend is Venus, and her merry band of amazing guests. Expect free-flowing, raucous, spit-your-tea out stories that are there to reassure you that all the issues you’ve ever experienced pre, during or post-sex are completely normal. Private Parts is a safe sp
Skills
- Market Strategy
- Marketing Campaigns
- Business Development
- Consultancy
- Brand Consultancy
- PR Strategy
- Communications Strategy
- Trend Forecasting
- Consumer Trends