Anna Cleaver

Anna Cleaver

Head of Project CurationLondon, United Kingdom
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Jude Whyte
Katie Popperwell
AG
Anna Cleaver

Anna Cleaver

Head of Project CurationLondon, United Kingdom
Projects credited in
  • Selfridges Radical Luxury Cinema Campaign
    Selfridges Radical Luxury Cinema Campaign
  • Project director for Selfridges PROJECT OCEAN
    Project director for Selfridges PROJECT OCEANGlobal launch for Project Ocean, an retail activist campaign by Selfridges, in partnership with the Zoological Society of London and 27 NGOs. The project aimed to raise awareness for the plight of the ocean, generate media coverage to raise global awareness, stop consumer demand for endangered fish and raise funds to support marine conservation efforts. We connected to the audience through style and science, developing emotional reasons for them to take part. Fashion events, pop-up gigs, science and environmental talks, celebrity chefs cooking in trucs outside the store.... the list goes on and on. Project Ocean was Selfridges biggest campaign ever and wo mutiple awards across the globe. Coverage was secured in 10+ countries with 100m+ impressions within the campaign’s 5 weeks All endangered fish were banned from sale in all Selfridges Foodhalls and restaurants and replace with sustainable options And £50,000 was raised through customer donations by the final campaign day - World Ocean Day
  • Bright Young Things, Selfridges
    Bright Young Things, SelfridgesWorking with Tinker Tailor for their window display for Selfridges Bright Young Things
  • OUR COLLABORATION WITH SUE KREITZMAN FOR SELFRIDGES
    OUR COLLABORATION WITH SUE KREITZMAN FOR SELFRIDGESWhat better way to kick off 2015 than collaborating with one of our friends, renowned artist Sue Kreitzman, on an exclusive capsule collection for Selfridges’ Bright Old Things. Earlier this month we popped along to Selfridges for the launch party with Harriet and Sue… and enjoyed a cocktail or three! Do you remember Bright Young Things? Well this time Selfridges has put a spin on it, celebrating 14 inspiring individuals aged late-40s to late-80s who have created a new vocation for themselves in later life. We’ve designed three pieces exclusively for Selfridges including a Sue Kreitzman Portrait Necklace, Zeitgeist Necklace and Speech Bubble Necklace emblazoned with Sue’s iconic quote ‘Don’t wear beige – it could kill you!” We’ve been friends with Sue ever since Rosie and Harriet met her in our Brick Lane store in 2011. We’ve designed exclusive pieces of jewellery for Sue, plus her eclectic east London home featured as the backdrop for one of our shoots in 2012! So as you can imagine we jumped at the chance to work with Sue again for Bright Old Things. “Sue is such an inspiration to us – her exuberance, originality and individuality are all qualities we strive for in everything we do.” – Rosie and Harriet.
  • Selfridges HOT AIR Presents: Incredible Machines
    Selfridges HOT AIR Presents: Incredible MachinesAs originally published by Selfridges. Contemporary notions of underwear have been largely formed by the male gaze. Sexualised advertising imagery of women in heighted poses and impossible designs are worlds apart from the daily reality of dressing in undergarments. This film explores the unseen relationship five women have with their bodies and their undergarments. A film by Kathryn Ferguson Featuring Michele Lamy (Creative Collaborator, business partner and Muse at Rick Owens), Sharmadean
  • Selfridges - Body Studio
    Selfridges - Body StudioFor the launch of the Body Studio in Selfridges Oxford Street, an online campaign was launched by the digital creative team. This included a Hub, news articles, editorial content and photoshoots. The sub message of the campaingn was everyBody, meaning everyone is welcome no matter your size, race or style. The aim of the campaign was to promote a positive message and to love your body through fitness, healthy eating and embracing your body as a woman. My role as the PM was to ensure briefing se
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Skills
  • Creative Direction
  • Advertising
  • Film Production
  • Brand Management
  • Brand Strategy
  • Curation
  • Client Management