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I have worked in the world of fashion for over 4 years, being responsible for online styling, visual merchandising, as well as branding. I love the creative process of styling products and making sure every little detail is in place. I have experience in visual merchandising and assessing the impact it has on the sales of the products displayed or featured online and work to tight briefs. I am able to create engaging and eye catching outfits and displays that attract customer attention. I take great pride in my work. I have a wide range of skills that would make me an ideal candidate for this position. I have worked as an online stylist for The Fara Workshop and Everything in Colour which included co-ordinating shoots, on model experience, product photography, styling and editing photographs using Adobe Photoshop. I have also been responsible for sales, assessing best sellers and identifying products that need greater promotion. I have managed teams of assistants and interns, making sure that tasks were completed within strict deadlines. I have always had a big interest in fashion and after studying costume design have explored and gained a lot of experience in spotting trends and seeing the influence that past eras have had on current fashion trends. I am hands-on and a very hard-working person with a passion to keep on learning.
I coordinate, edit, style and often do the photography on shoots for new products. This includes on model experience and product photography. I have to be aware and ahead of current trends always thinking about our target customer. I create content for online marketing, email campaigns and social media. I style and shoot accessories and clothing for the online shop.
I was responsible for the overall creative branding of The Fara Workshop, managing the sales and production team. I styled, coordinated and photographed shoots which were used for marketing the brand, both online and in print. I also created an online shop for TFW, shooting in a studio and styling the outfits to go up online. This included accessories, menswear and womenswear.