Anna Cromie
Available

Anna Cromie

Brand Partnerships ManagerLondon, United Kingdom
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Anna Cromie
Available

Anna Cromie

Brand Partnerships ManagerLondon, United Kingdom
About me
A Law Graduate with a creative alter ego, I am eager to follow my passion in the creative industry but I cannot deny my critical, organisational and analytical abilities. Mix the innovation with knowledge and I'm quite a cocktail.
Work history
    K
    K
    Brand Partnerships ManagerKairos Media
    London, United KingdomFull Time
    I head up the Fashion & Lifestyle arm of a leading Gaming/Esports Marketing Agency specialising in Digital, Mobile & Gen-Z. Driving ecommerce and social branding through new and innovative ways in digital, earned media, buying and planning, PR stunts, social media, influencers and OOH activations. Clients include: Porsche, Activision, Tencent, Estee Lauder, Puma, Bacardi, Amazon, Apple, TikTok, Angry Birds and Live Nation. I organise and host PR and panel events. ‘Women in Gaming’, ‘Mental Health in Digital’ and ‘Trends for 2020’ at the Brasserie of light. Forging strong relationships with brands, agencies, publishers and celebrities/influencers. I analyse campaign performance against key metrics to identify, recommend and implement optimizations to increase efficiency, drive high renewal rate and meet clients KPI’s. Alone, I won new business in Estee Lauder, Harrods, Boohoo and Foreo. Closing a £130,000 opportunity in my 2nd month. I manage a team of four, responsible for the quarterly revenue target of £650,000 (Q3 +67%)
    G
    G
    Strategic Brand ManagerGroupon
    London, United KingdomFull Time
    Averaging at 126% to monthly target, I won and retained large brands including Apple, Heineken, Warner Bros & Odeon. Through prospecting and networking, I built a book of business that generated over 200k each quarter. Planned & executed client digital marketing packages as well as up- and cross selling to generate new revenue within the existing client base Drove strategic and seasonal partnerships over Mother’s Day, Christmas and monopolize on trends, namely ‘Game of Thrones’. After successfully upselling +30% quarter on quarter in Spa’s & Hotels; I went on to mentor a team of 6 Trainee’s on pitching face to face clients and negotiation.
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Skills
  • Seamstress
  • Photography
  • Yoga Teacher
  • Creative Briefs
  • Brief Analysis
  • Content Commissioning
  • Lead Generation
  • Creative Partnerships
  • Sales
  • Pitching
Education
    T
    T
    LawThe University of Liverpool
     - Liverpool, United Kingdom
    2:1
    B
    B
    Psycology, Biology, English Literature, LawBeechen Cliff School
     - Bath, United Kingdom
    ABB