Anna De Agnoi
Available

Anna De Agnoi

Online Merchandiser & CuratorLondon, United Kingdom
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Pip Jamieson
Olivia Kirsch
Deep Blue
Anna De Agnoi
Available

Anna De Agnoi

Online Merchandiser & CuratorLondon, United Kingdom
Work history
    Farfetch logo
    Farfetch logo
    Online Merchandiser & CuratorFarfetch
    London, United KingdomFull Time
    Key Responsibilities: - Contribute to enhancing Farfetch fashion authority and optimize online sales by manually merchandise specific areas of the website on a daily basis, taking into account product performance and visual appeal, surfacing the newest products and the most on-trend/influential brands. - Responsible for the research, execution and planning of trends season by season, presenting them to the whole business in collaboration with the editorial team, in order to align marketing campaign and stock upload. Also responsible for reporting on the trends performance, making sure they are supported on the Homepage and through all marketing channels. - Project managing email planning and execution, liaising with the CRM team in order to create inspiring emails supporting the right campaigns and products at the right time, following the marketing calendar, and highlighting products during selling peak times throughout the year. Liaising with copywriters to make sure they call out the right brands and trends, and image editors, in order to have emails with appealing imagery that show products that we actually have in stock. - Responsible for managing the New In and Trending sections on the mega nav, by planning and changing contents and categories to focus on under the Spotlight On space, according to seasonal campaigns and product highlights, cross-collaborating with the Marketing Production team with any ad-hoc requests. - Responsible for planning trends, brands and categories focuses on the Homepage according to the marketing calendar and liaising with the Marketing team in order to secure the right spots on the Homepage. - Responsible for liaising with the SEO Team, in order to align with the Marketing side of the business, making sure that the products, designers and set pages are constantly optimized, and relevant products are highlighted through Fashion Feed articles.
    COS logo
    COS logo
    Visual Merchandiser ManagerCOS
     - London, United KingdomFull Time
    Mannequins styling, window installations, attention to detail, keep the store visually appealing being aware of the commercial side
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Skills
  • Fashion
  • Apparel
  • Lifestyle
  • Digital
  • Blogs
  • Blogging
  • Design
  • Creative
  • Features
  • Illustrator
  • Photoshop
  • Styling
  • Fashion Blogging
Education
    N
    N
    BA (Hons) Fashion & Textile Design NABA Milano
     - Italy