Spanish non siesta taker - I'm an award winning Creative and Art Director.
London based, Barcelona born and raised.
Graphic & motion designer on paper, creative flâneusse at core - I explore through my work how ideas can come to life through integrated visual experiences that elevate brand messages. My integrated experience allows me to understand diverse requirements and explore creative executions across multiple media, from photography to animation, for markets in the UK, Europe, AMER, and APAC.
Always seeking to collaborate with brands looking to blend art, design and the everyday life, I believe good creative comes from insight-lead executions bringing authenticity in today's fast paced world.
Projects
- ZARA Home '24 Catalog designArt Direction & design Catalog conceptualisation, art direction and design for the ZARA Home SS Edition collection. The collection, inspired by the serene beauty of natural materials, demanded an execution that enhanced its organic essence. Mission was to craft a visual narrative that not only showcased the collection's elegance but also aligned with the brand's ethos of understated luxury and timeless design.
- Random International DaysPersonal creative project developed during UK 2021 lockdown, with the aim to exercise my creativity with daily simple illustrations that could be created within 10-15 minutes. The theme of the projects showcases a range of 'Random International Day's through these past months, from 'Coriander Hatred Day' to 'Meatball Day'. *This is an ongoing project, which would be updated throughout the year.
- YouTube Music UK - Dermot KennedyKey art, OOH campaign across London featuring Irish singer, Dermot Kennedy for the launch of his 2019 album, Without Fear, in partnership with YouTube Music. Created a collage-alike artwork for one of the billboards (Westminster Bridge) inspired by the album's artwork textures and photo manipulation. Created at We Are Social London
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Work history
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Freelance Creative Art DirectorAnphema Ltd
London, United KingdomFreelance
Campaign development and art direction collaboration alongside fashion and beauty industry. From concept pitching, ideation, art direction and design development and project oversight throughout production and delivery.
Client list includes Loewe, Mango, ZARA Home, M&S Fashion, JWPEI, Eau So.
Art DirectorWe Are Social
- London, United KingdomFull Time
Lead Art Director and Senior Designer for fashion, sports, retail and beauty accounts - delivering campaign's art direction, look & feel for the brand's social channels and creative solutions to be applied through photography, videography and design.
Worked alongside Creative, Strategy and Editorial from concept ideation throughout execution - across social media, experiential and OOH campaigns.
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Skills
- Photography
- Advertising
- Art Direction
- Social Media Advertising
- Videography
- Media Production
- Design
- Adobe After Effects
- Adobe Photoshop
- Adobe Illustrator
Education
Short Course in Art DirectionUniversity of The Arts London (UAL)
- London, United Kingdom
Short course in Media ProductionUniversity of The Arts London (UAL)
- London, United Kingdom
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Awards
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Iberoamerican Advertising Festival - 'La Marató' 2016 TV3Iberoamerican Advertising Festival
Nominee for social campaign 'La Marató' 2016 TV3T
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Trifermed Awards - 'La Marató' 2016 TV3Trifermed Awards
Winner for social campaign 'La Marató' 2016 TV3+ Show more