Anna Fernandez
Available

Anna Fernandez

Creative Designer / Art DirectorLondon, United Kingdom
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Pip Jamieson
Brendan McKnight
Terry Paul
Anna Fernandez
Available

Anna Fernandez

Creative Designer / Art DirectorLondon, United Kingdom
About me
Hola! I'm Anna, a - Spanish non siesta taker - award winning Senior Art director & Integrated Designer. London based, Barcelona born and raised. Graphic & motion designer on paper, creative flâneusse at core - my work includes creative executions over multiple media, from photography to animation across UK, Europe, EMEA, AMER & APAC markets. Love a good sci-fi book, English summers and if I'm not reading Neil Gaiman you'll find me creating cinemagraphs and short films in my spare time. Client list includes Discovery Channel, BBC, Youtube & Youtube Music, Amazon Prime Video, Sky TV, Typology, Aesop, Beauty Pie, The Body Shop, Kelloggs, Pernod Ricard, Adidas & Topshop amongst others.
Projects
  • Dr Martens 2021
    Dr Martens 2021Refining the 'Tough As You' art direction to become more contemporary and authentic.
  • Random International Days
    Random International DaysPersonal creative project developed during UK 2021 lockdown, with the aim to exercise my creativity with daily simple illustrations that could be created within 10-15 minutes. The theme of the projects showcases a range of 'Random International Day's through these past months, from 'Coriander Hatred Day' to 'Meatball Day'. *This is an ongoing project, which would be updated throughout the year.
  • YouTube Music UK - Dermot Kennedy
    YouTube Music UK - Dermot KennedyKey art, OOH campaign across London featuring Irish singer, Dermot Kennedy for the launch of his 2019 album, Without Fear, in partnership with YouTube Music. Created a collage-alike artwork for one of the billboards (Westminster Bridge) inspired by the album's artwork textures and photo manipulation. Created at We Are Social London
  • YouTube Music UK - Mabel
    YouTube Music UK - MabelKey art, Out Of Home (Piccadilly Lights and London Underground stations) and digital campaign for YouTube Music UK's 'Artist On The Rise' featuring artist Mabel. Designed at We Are Social
  • YouTube Music UK - Lewis Capaldi
    YouTube Music UK - Lewis CapaldiKey art, Out Of Home (Piccadilly Lights and London Underground stations) and digital campaign for YouTube Music UK's 'Artist On The Rise' featuring artist Lewis Capaldi. Designed at We Are Social
  • Topshop - Swim It On 2018
    Topshop - Swim It On 2018'Nothing gets us excited for summer quite like shopping for new swimwear. Don’t settle for plain, run-of-the-mill; from pastel bikinis, to scoop back styles you’ll never want to take off.' Art Direction & Photography for Topshop's 2018 "Swim It On" campaign.
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Work history
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    Freelance Art DirectorAnphema Ltd
    London, United KingdomFreelance
    We Are Social logo
    We Are Social logo
    Art DirectorWe Are Social
     - London, United KingdomFull Time
    Lead Art Director and Senior Designer for fashion, sports, retail and beauty accounts - delivering campaign's art direction, look & feel for the brand's social channels and creative solutions to be applied through photography, videography and design. Worked alongside Creative, Strategy and Editorial from concept ideation throughout execution - across social media, experiential and OOH campaigns.
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Skills
  • Photography
  • Advertising
  • Art Direction
  • Social Media Advertising
  • Videography
  • Media Production
  • Design
  • Adobe After Effects
  • Adobe Photoshop
  • Adobe Illustrator
Education
    University of The Arts London (UAL) logo
    University of The Arts London (UAL) logo
    Short Course in Art DirectionUniversity of The Arts London (UAL)
     - London, United Kingdom
    University of The Arts London (UAL) logo
    University of The Arts London (UAL) logo
    Short course in Media ProductionUniversity of The Arts London (UAL)
     - London, United Kingdom
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Awards
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    Iberoamerican Advertising Festival - 'La Marató' 2016 TV3Iberoamerican Advertising Festival
    Nominee for social campaign 'La Marató' 2016 TV3
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    Trifermed Awards - 'La Marató' 2016 TV3Trifermed Awards
    Winner for social campaign 'La Marató' 2016 TV3
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