Responsibilities include working on integrated campaigns.
Responsibilities included working on website content, scripts for corporate videos, promotional campaigns and product descriptors while ensuring the brand’s personality and tone of voice came across in all forms of communication.
Responsibilities included developing new campaigns, presenting our work to clients and working on new client pitches. Key clients and brands included Allen Solly, Dressberry by Myntra.com, IBM, ING Bank and GMR Airports. For these brands I have worked on a variety of content including, TV commercials, print ads, social media campaigns, mobile apps and on ground activations among others. I was promoted from being a Trainee to a Copywriter in my first year and reported to the Creative Director and the Executive Creative Director.