I have seven years of experience producing high-performing copy and award-winning content for leading retail brands, agencies and publications. My services include copywriting, editorial, social media and content strategy.
Never not thinking about the future of our planet in recent years, innovation in sustainable consumerism is something I care deeply about and want to contribute the skills acquired throughout my career to achieve.
My client list includes brands, creative agencies and digital publications such as:
Brands
Selfridges, ASOS, This Works, John Lewis, Amazon, Frame, Edge of Ember, Marks & Spencer (fashion), Tesco (fashion), Levi's, Seafolly
Publications
Refinery29, Who What Wear, Grazia
Creative Agencies
ODD London, Platform 13, Seen Connects
Work history
O
O
Creative copywriterODD London
- London, United KingdomFull Time
I am currently working as a content editor/creative copywriter at London-based creative agency, ODD. Responsibilities include:
- Copywriting and conceptual work for a variety of clients across ODD's portfolio including F&F, Levi's, Perry Ellis, Triumph, Dr Martens and more across all channels (Homepage, online content, paid/organic social, print magazine, TV, press, OOH, digital).
- Experience with both studio and location shoots to oversee production of social and editorial content, assisting on art direction and styling where needed.
- Part of a pitch team delivering on creative brief responses with fresh and forward-thinking ideas and concepts.
- Contribute fresh ideas to deliver compelling content across channels and communicate key retail moments across the year.
Awards
ODD for F&F:
#DoDifferent award for retail
#DoDifferent award for effectiveness
Womenswear junior content editorASOS
- London, United KingdomFull Time
- Content/editorial lead on several insight-led brand and trade campaigns, working closely with the creative, marketing and styling teams to deliver them. Generated ideas and created concepts for the campaigns as well as writing all copy across ASOS' owned channels. Campaigns include campaign line for the 2016 peak Christmas campaign, gifting, back to school, festivals and more.
- Lead editor on all branded content (excluding commercial projects) with sup
plier and third-party brands to deliver coverage on the Style feeds, social channels and CRM.
- Wrote engaging copy for daily fashion and beauty articles based on SEO, and on-site, search terms to cater to both customer appetite as well as business priorities.
- Worked within a team on the re-launch of ASOS’ Style Feed, tripling article views in the first year.
- Produced a variety of shopping stories based on new-in product, price and cultural moments such as ’14 things that Blake Lively would buy on ASOS’ which became one of the highest ever performing stories.
- Devised and developed a strategic distribution plan in order to drive more traffic to articles.
- Liaised with the insights team to produce weekly reports. Measured success in order to optimise our content, which led to a steady gradual increase in article views.
- Point of contact for all brand-related content(third-party and suppliers) working across advertorial and organic stories.
- Led the 'Style Files' franchise, liaising with PRs and interviewing celebrities bloggers such as actress Sasha Lane and curve activist Naomi Shimada.
- Selected relevant imagery and product to support features, including reactive stories on events such as Fashion Week and the Met Gala.
- Devised strategy for content within the ASOS app and the execution of video across all ASOS sites (app, desktop, mobile).
- Supported the subs team to spot new language trends and with competitor analysis.
- Literate in Sitecore CMS and Adobe analytics.
+ Show more
Skills
- Writing
- Editing
- Styling
- Cms
- Concepting
- Fashion Editing
- Fashion Journalism
- Copywriting Editorial
- Copywriting
Education
N
N
Fashion Communication and PromotionNottingham Trent Univeristy
Nottingham, United Kingdom
Graduated with a 2:1 BA(hons).
Awards
O
O
#DoDifferent award for retailODD London
ODD for F&F at Tesco: I only popped in forO
O
#DoDifferent award for effectivenessODD London
ODD for F&F at Tesco: I only popped in for+ Show more