Anna Holdsworth
Available

Anna Holdsworth

Art Director / Creative Production / Project ManagementLondon, United Kingdom
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Anna Holdsworth
Available

Anna Holdsworth

Art Director / Creative Production / Project ManagementLondon, United Kingdom
About me
A dedicated & highly motivated creative individual with experience working within fast-paced, multi-channel lifestyle brands. Having worked my way up within a small in-house art direction and production team, I have spent the past two years building on my skills and experience as a content producer in one of Britain’s best-loved retail brands. This has involved liaising with external agencies and working on brand partnership projects. Focusing on photography and video production, I have experience across a wide range of disciplines from hands-on art direction and shoot production to managing campaigns from initial briefing through to the execution and launch across all channels. My passion is being part of a team that strengthens a brand's identity. I use a 360° approach to all projects ensuring the final result meets the needs of the target customer base, always ensuring there is a balance between creativity and meeting commercial objectives. I understand the importance of keeping up to date with up-and-coming trends in popular culture. I thrive in a busy environment and believe working collaboratively generates creativity in a team.
Projects
  • John Lewis Christmas Gift Guide 2020
    John Lewis Christmas Gift Guide 2020Creative production for the John Lewis Christmas Gift Guide shoot / Project Managed the print piece for the Sunday Times feature. Photographer - Katie Hammond Art Director - Sally Roebuck Stylist - Nu Valado Agency - Axon Agency
  • Ibiza Swim Story
    Ibiza Swim StoryShot in Ibiza for a Summer swim campaign, photograhy by Lee Whittaker, art direction by me
  • Flower Project
    Flower ProjectLockdown personal project playing with the camera & working with natural daylight
  • White Stuff Pre Autumn 18
    White Stuff Pre Autumn 18
  • White Stuff Summer 20 Campaign
    White Stuff Summer 20 Campaign
  • White Stuff Christmas AW19
    White Stuff Christmas AW19White Stuff Christmas Campaign AW19
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Projects credited in
  • White Stuff Autumn 2018
    White Stuff Autumn 2018
  • White Stuff Christmas Campaign 2018
    White Stuff Christmas Campaign 2018
  • White Stuff SS18 Lookbook
    White Stuff SS18 Lookbook
  • White Stuff X Forager Winter 2018
    White Stuff X Forager Winter 2018
  • White Stuff Winter 2018
    White Stuff Winter 2018
  • White Stuff Christmas Campaign AW19
    White Stuff Christmas Campaign AW19
Work history
    John Lewis & Partners logo
    John Lewis & Partners logo
    Creative Content ProducerJohn Lewis & Partners
    London, United KingdomFreelance
    Freelance Creative Content Producer working on Christmas, Beauty, SS21 seasonal refreshes
    John Lewis & Partners logo
    John Lewis & Partners logo
    Christmas 20 Gift Guide ShootJohn Lewis & Partners
    London, United KingdomFreelance
    Creative Production for the Christmas Gift Guide 2020 Project Management for the Gift Guide print piece featured in the Sunday Times
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Skills
  • Adobe Creative Suite
  • Presentations
  • Photoshop
  • Retouching
  • Creative Direction
  • Art Direction
  • Branding
  • Layouts
  • Capture One
  • Marketing
Education
    University of Leeds logo
    University of Leeds logo
    2:1 BA (Hons) Fine Art University of Leeds
     - Leeds, United Kingdom
    American Modern Art Post Modernism 20th Century British Art Art Practice consisting of large abstract paintings on canvas & large scale photography