Anna Mackenzie


  • LocationLondon, United Kingdom

About me


?A Mid Weight Producer (originally from an Account side background) with significant digital direct experience in both Edinburgh and London ?Excellent team player, capable of managing and motivating others in the project team, while also able to maintain independence and use own initiative ?Good time management skills, with the ability to work in a flexible manner and drive the team to meet deadlines ?Able to remain calm in difficult or tension-provoking situations ?Experience of running projects/ scopes in line with third party suppliers and resulting interdependencies ?Previous administration experience and knowledge of a range of Microsoft and Apple software applications



  • Advertising
  • Digital Media
  • Digital Content
  • Multi-platform Content
  • Presenting
  • Budgeting
  • Client Services
  • Html
  • Post Production
  • Pre Production
  • Producing
  • Production Management
  • Project Management
  • Web Interface Design
  • Web Page Design

Work history


Mid Weight Producer & Senior Producer

Naked Communications

Sep 2013
  • A digitally focused communications agency where responsibilities include: Having been employed originally as a Senior Account Manager, I requested to transfer into the Project Management department which has been hugely supported internally, in both roles I have worked on the following: 1. I was employed to work on the Virgin Atlantic account which was a win for the agency in October 2013. I took on a 50:50 role working on both the flying club (the clients eCRM programme) part of the business and the ‘trade’ side of the job (marketing collateral for travel agents within and out with Virgin). Working on the eCRM programme involves producing at least 10 targeted email campaigns per month as well as ongoing comms. 2. Duties include direct line managing of two account executives and a junior producer 3. Most recently on the trade side of the business I was the Senior Account Manager/ Project Manager on the launch of a new site for Little Red. Highlighting the ease of getting between airport terminals in Heathrow. This started off as purely an internal communication, but due to its success, the hope is that this will soon appear on aircrafts internationally as part of the in flight entertainment system. This was my first parallax site and was hugely rewarding. 4. I have recently started working on the Danone part of the business project managing the second round of the Danio Grumbler campaign:


Hybrid Campaign & Project Manager

Partners Andrews Aldridge

Sep 2011 - Aug 2013
  • A digital direct agency where accounts and responsibilities include: 1. The Glenlivet where I was the Project Manager/ Account Manager reporting into an Account Director working on a new eCRM strategy and proposal for the current Guardians programme (the brands current CRM programme). We were in charge of maintenance of the current website, email comms and community management and importantly three campaigns throughout the year including a new whisky launch which launched in May 2013 , This project changed on numerous occasions throughout the process and involved working with other agencies, 3rd party developers and a rather tricky visual artist. I was the sole point of contact and organization for all of the above. 2. GSK alli where I was the Account Manager / Project Manager with an Account Exec reporting directly into me on the Global alli account and supporting 28 local markets. For alli we ran the website and online support programme for people taking alli as a weightloss tool. This involved email campaigns, POS, banners and ongoing site maintenance across all markets. 3. T-Mobile where I worked on the launch of the new CRM programme for the brand, Treat Van. This was a rewards programme similar to that of O2 priority moments and was a first for T-Mobile as a brand. Tasks included strategic planning, reward selection, community segmentation, email comms, microsite build and photoshoot organisation.


Account Manager

Union Direct

Mar 2011 - Sep 2011
  • An account manager working on various direct marketing campaigns for Staples and The Harley Medical Group.


Hybrid Senior Account Exec & Producer

Multiply UK

Jan 2009 - Mar 2011
  • 1. In charge of the Kimberly Clark Drynites and Little Swimmers sites across the UK and Europe. Looked after the day to day maintenance of these sites as well as strict budget control. 2. Worked on several additional accounts including Kimberly Clark (Huggiesclub and Pull-ups), Fruit Shoot, Beat Bullying and Highland Spring, where I successfully pitched for and won the promotional microsite build to support the New Balls for Britain campaign. 3. Increased my awareness and appreciation for “all things digital” and gave me the opportunity to increase learning 4. Skills learnt from this position include knowledge and understanding of Google Analytics, Google Adwords, SCORM, .NET, HTML, PSP, the production of functional specifications and wireframes, and managing third party suppliers.


Account Exec


Dec 2007 - Dec 2008
  • 1. Provided support to the project management team, where duties included invoicing and preparing budget proposals, and was involved in communication campaign delivery. 2. Greatly improved my communication skills in an industry where diplomacy is essential. 3. Worked on various campaigns including Scottish Water, Wedgwood, National Galleries and Stevenson College.



European Management and Spanish

University of Aberdeen

Aug 2003 - May 2007
  • MA (Hons) European Business Management and Spanish 2:1


A-levels X 3 (biology, Physics and Spanish

Gordonstoun School

Aug 1997 - May 2002
  • 3 A Levels: Spanish B, Biology B and Physics B 9 GCSEs: 2 A*s, 4 As and 3 Bs Duke of Edinburgh Gold Award



DMA gold


  • DMA gold award for data on T-Mobile Treat Van