Anna McCarthy

Senior Account Executive

  • LocationLondon, United Kingdom

About me


• Confident communications professional with strong interpersonal and written skills • Excellent attention to detail throughout any project undertaken • Organised and goal orientated with the ability to manage and complete tasks to exceed set objectives • Self-motivated and enthusiastic team player



  • Events
  • Marketing PR
  • Writing
  • Creative Event
  • Promotional Event
  • Consumer PR
  • Event Organisation
  • Event Planning
  • Media Relations
  • Office
  • Powerpoint
  • Word
  • Copwriting
  • Social Media Content Management

Work history


Senior Account Executive

PSG Communications

Aug 2014 - Aug 2015
  • [Please note: PSG Communications was formed in October 2014 after a merger between Pembroke Communications and Slattery Communications. PSG Communications consists of four independent agencies working under the one banner: notorious PSG, PSG Plus, PSG Sponsorship and New Slang.] • Working with clients such as Canon,, Molson Coors, Unilever and Bayer Healthcare to deliver high impact, impeccable public relations campaigns and events • Ongoing media relations and article and feature placement across national, local and trade press • Extensive writing skills with the ability to amend style to suit brand or project voice as required • Development, implementation and monitoring of online content for client social media accounts including Facebook, Twitter and Instagram • Thriving under pressure to reach tight deadlines while maintaining a positive work environment for all team members • Extensive experience in project and event management encompassing all start to finish aspects including initial planning, budgeting, supplier negotiations and relationship management • Managing and maintaining strict working time lines to ensure successful execution of all campaigns • Strong attention to detail across all aspects of client work to reach and maintain the highest standards • Delivering project reports campaign results and associated media coverage as well as key learnings for future projects • Recognising and developing new partnerships and sponsorship opportunities


Account Executive

Pembroke Communications

Jun 2013 - Sep 2014
  • • Worked across a full spectrum of accounts including, Bord Gáis Energy, Fighting Blindness and Novartis Pharmaceuticals • Played a key role in managing client campaigns including initial planning phases, developing costs and supplier relationships, working as part of the project team to exceed set KPI’s • Adapted to changes in client requirements during ongoing projects • Worked successfully under pressure to adhere to timelines set by clients to ensure all ?projects are executed to the highest standards • Developed event and media reports for client review of the results of the event and media coverage achieved • Additional daily administration responsibilities included: maintaining client relationships, ongoing media relations, campaign research, planning and implementation, event management, social media development and implementation • Successfully completed a six month part-time secondment to support in-house public relations and sponsorship teams in Bord Gáis Energy


Public Relations Intern

Pembroke Communications

Apr 2013 - Jul 2013
  • • Daily coverage alerts for clients • Weekly writing tasks for media placement • Monthly coverage reports • Media monitoring • New business brain storming • Administration tasks


Public Relations Intern

St. Patricks Festival

Feb 2013 - Mar 2013
  • • Worked with the festival team throughout the festival including planning and overseeing of the Big Day Out and a media morning for the St. Patricks Parade. This entailed liaising with the media, branding festival event locations and helping with the overall management of the events • General administrative tasks leading up to the event including management of guest lists and assembly of press packs and media accreditation passes • Assisted at a number of photo calls in the weeks before the festival • Assisting the general management of the international media bus for the festival parade


Staff Trainer & Sales Advisor


Apr 2008 - Sep 2012
  • • Recruited and trained new sales advisors • Developed existing staff members skill levels and accreditation • Managed a team of up to 10 sales advisors including weekly scheduling, daily task setting, ?training and development • Responsible for scheduling of the 60-70 staff across the entire store • Seconded to the New York SoHo store from June-August 2010, giving a new insight into ?working in the US market


Public Relations Intern

Lyric Opera

Nov 2011 - Jan 2012
  • • Developed media lists • Investigated opportunities for press coverage • Brain stormed on ideas to further develop Lyric Opera’s presence within Dublin • Assisted at meetings with press and venue representatives



Public Relations

Dublin Institute of Technology

Aug 2012 - Aug 2013
  • • Sample modules: PR theory and practice, public relations writing, website print & design, political economy of public relations, marketing & business environment, ethics and strategy and corporate environment • Thesis: “Reputation Development and Management: A Case Study of The Gathering Ireland 2013” • Tactical project: Worked alongside the St. Patricks Festival team in the time surrounding the 2013 festival • Strategic project: Wall and Keogh, Richmond Street South, Portobello, Dublin



Dun Laoghaire Institute of Design Technology

Aug 2007 - Apr 2011
  • • Sample modules: Social psychology, research & statistics, perception & ergonomics, positive psychology and multimedia design • Research project: “An Investigation into the Effect of Group Work on an Individuals Work” • Extracurricular: Founding member of the IADT Psychological Society