I believe in a design that is not only functional but also memorable. That makes the difference. That conveys a personality.
That’s why I love being involved from the very start, when the brand is shaped.
I always need to produce work that I can be proud of, so I’ll dedicate the same effort both working for a small brand and a multinational company.
I’m not scared by challenges and hard work, and I strongly believe in the power of working together to find the right voice.
I thrive when I’m asked to bring fun and flair to a project, and being a generalist allows me to tackle jobs that require a broad range of skills.
Last but not least I like working on things that matter.
Projects
- StrengthscopeStrengthscope® has been used in a wide range of industries all over the world to to reveal the unique strengths of people, enabling them to bring their most authentic and inspired selves to work and to life every day. I’ve been asked – as part of their brand refresh – to come up with light illustrations (generic and of the team) in order to bring out the energy of the brand and to tell a story. I’ve also worked on ebooks, infographics and social media assets.
- Women in IdentityWII is a not-for-profit, volunteer-led network of predominantly women working in the identity sector. They asked for a more “human” and consumer-friendly interpretation of their identity as their branding was designed “on the fly” therefore inconsistent and too corporate. The proposed look feel needed to be easily applied by non-designers across different media and platforms, so use of standard Windows or web fonts was compulsory. I’ve developed a kit of graphic signs based on their logo to u
- SkinderBranding, packaging and website for Skinder, minimalist hybrid skincare solutions. The visual language is based on basic clean typography and lines to highlight the simplicity and pureness of the product. Playful visuals and animations tell the product features. The packaging uses emboss and black foil to highlight the brand.
- Everything's fineI've designed a t-shirt for a Print Social campaign to raise funds for Women's Aid. Women’s Aid’s works at both local and national levels to ensure women’s safety from domestic violence and promotes policies and practices to prevent domestic violence. 10 days to go! https://www.weareprintsocial.com/campaigns/everything-s-fine - During the pandemic women faced the burden of juggling work and care, feeling the pressure to successfully wear different hats. A tarot card to find answers to all th
- The Restart ProjectThe Restart Project helps people learn how to repair their broken electronics, and rethink how they consume them in the first place. I’ve worked with them for the last 3 years on print and UI projects, adding to the existing brand image new illustrations and visual concepts to the User Area . Most of the print materials are downloadable assets that each group can print themselves at home, so they need to function in black and white too.
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Projects credited in
- Top 10: career advice tips for 2023Job hunting? Thinking of pivoting your career? Struggling with motivation? Working with a tricky client? We’ve got you! We’ve put together our top 10 career-related questions for 2023 to help you navigate through the year ahead, no matter if you’re just starting out, or already have experience in the industry. Click through to see insights, advice and top tips from industry mentors and our brilliant Dots community. Got some thoughts of your own? Please add your own wisdom if you have anything40
- The Dots | Year in Review 2022…and that’s a wrap! Thanks to you, our brilliant Dots community for your kindness, positivity and collaborative vibes. See the images below to view our highlights for the year. See you in 2023!15
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Work history
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Visual Designerpannacida.biz
London, United KingdomFreelance
- Collaboration with Communication Agencies, Brand Strategists, Marketing Managers and
startups on various projects (branding, responsive websites, print & digital design)
- Freelancing allowed me to develop my organisational and communication skills: being proactive, presenting my ideas and deal with clients, budgeting and managing my time often with tight deadlines, pushing myself out of the comfort zone, solve the problems, deliver my work to third parties efficiently
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Web & Graphic Designerpannacida.biz
London, United KingdomFreelance
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Skills
- Visual Design
- Typography
- Print Design
- Web Design
- Illustration
- Graphic Design
- Brand Design
- Wordpress CMS
- Icon Design
- Gif Animation
- Logo Design
- Infographic Design