Anna Penny

Global Events Manager

  • LocationLondon, United Kingdom

About me


Global Event Management from initial concept to implementation, Business Development, Client Management both existing and new development, people management and training, logistics, creation of profit maximising budgets, calm and pragmatic approach. Over 5 years experience running multiple events at one time, secured impressive partnership deals, worked with extensive and comprehensive budgets and have a wealth of experience in the Music, Leisure and Travel & Tourism industries. Due to the enormity and magnitude of events run end to end, experience is hugely transferable from one sector to another. Experience managing large teams, driving projects forward, in time and under budget and the sole driver and main point of call for events ranging from 1,500 to 10,000 attendees. A background in sales, business development and client management, maximising profit and increasing revenue for both current and previous employers. I am incredibly driven and am now in a position whereby I would like to work for an organisation in which my drive, ambition and knowledge can be utilised.



  • Live Event
  • Music Event
  • Outdoor Event
  • Business Development
  • Communication
  • Logistics
  • Event Execution
  • Event Organisation
  • Event Planning
  • Client Management
  • Event Management
  • Budgets
  • People Managament
  • Logistics Events
  • Global Event Management

Work history


Global Events Manager

Pukka Enterprisedsltd

May 2011
  • My current role as Global Events Manager is to oversee all the events we run worldwide as well as setting up new franchises across the world. Sourcing new partners and new events, a huge aspect of my role is to manage existing relationships and maximise revenue by increasing the volume of events our partner’s book. I also have the responsibility of managing all of our franchises, which includes Europe’s leading youth operator. Further to our recent expansion across the Mediterranean it is my responsibility, each summer, to ensure all six resorts are fully equipped with decor, branding and merchandise, to ensure all staff are fully trained on the product and to be the main point of contact for over 200 on resort staff. In addition to this, I personally run all of our in house UK events, which are held at some of the largest, most credible venues in London.


European Events Manager

Pukka Enterprises Ltd

Apr 2013 - Mar 2014
  • My role as European Events and Promotions Manager was to run the whole operation in Ibiza, which involved managing two enormous events, twice a week totaling in around 2500 customers. This included all the on the ground promotion, overseeing and managing two merchandise shops and staff and looking after, managing and overseeing money liquidation of all our ticketing outlets. On the day of each event I would be responsible for booking, managing and paying security, DJ's, dancers and photographers, booking the boats and busses for the after parties, managing and overseeing the pre parties, and physically loading the boats twice a week. Further to this I would be the point of call to any problems that may occur. I personally managed around 25 people, with at least another 25 indirectly reporting into me.


Events & Promotions Manager

Pukka Enterprises Ltd

Aug 2011 - Apr 2013
  • A large aspect of my role as Events and Promotions Manager was to book Pukka Up events internationally and across the UK, selling the brand to a huge range of clubs. Further to this I would manage each event end to end. This involved extensive promotional campaigns, social networking promotion, designing bespoke artwork, managing and booking DJ's for the event and ensuring everything ran smoothly on the night. As well as booking and managing tours, I personally managed several very successful in house events in some of the capitals biggest venues.