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A commercially-focused creative with 8 years experience in fashion retail marketing and branding.
Areas of expertise: - Brand identity, strategy & implementation - Art Direction (photography, video, graphics, events) - Marketing Processes & Work Flow - Marketing & Communications Strategy - Multi-channel, integrated marketing campaigns - Customer acquisition (experience in U.K, USA, Hong Kong, Middle East markets)
Responsible for positioning strategy to drive brand affinity and significantly grow customer base. My role was to elevate the brand, implement marketing processes, transform the e-commerce business and deliver to the global retail and wholesale plan.
AlexandAlexa are an e-commerce retailer specialising in luxury fashion and lifestyle products for kids, from brands such as Burberry, Marc Jacobs, Paul Smith and Chloe. With a clear commercial focus and innovative approach, I drove AlexandAlexa from serving just handfuls of customers per day to becoming a global business, with a turnover of £20m in 2013. I was the ideas network, heading up the marketing, creative and production teams, with a strong working knowledge of the digital channels.
History of Art