ANNA REID

Brand & Marketing Consultant

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  • LocationLondon, United Kingdom

Projects

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Do you really want to delete project Global Kids Fashion Week?

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Do you really want to delete project AlexandAlexa Back To School Shop ?

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Do you really want to delete project Cacharel Look Book?

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Do you really want to delete project Monica Vinader "Engraved"?

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Do you really want to delete project Kickle - Brand Development?

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Do you really want to delete project AlexandAlexa Sports Department?

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Do you really want to delete project AlexandAlexa Christmas Campaign?

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Do you really want to delete project Monica Vinader Product Still Life?

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Do you really want to delete project Monica Vinader AW'14 Campaign?

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About me

 

A commercially-focused creative with 8 years experience in fashion retail marketing and branding.

Skills

 

  • Fashion
  • Marketing PR
  • Art Direction
  • Brand Building
  • Branding Marketing Collateral
  • Branding and Tone of Voice
  • Branding Expertise

Work history

Currently

Brand & Marketing Consultant

Freelance

Mar 2015
  • Areas of expertise: - Brand identity, strategy & implementation - Art Direction (photography, video, graphics, events) - Marketing Processes & Work Flow - Marketing & Communications Strategy - Multi-channel, integrated marketing campaigns - Customer acquisition (experience in U.K, USA, Hong Kong, Middle East markets)

2015

Head of Marketing & Communications

Monica Vinader

Jan 2014 - Jan 2015
  • Responsible for positioning strategy to drive brand affinity and significantly grow customer base. My role was to elevate the brand, implement marketing processes, transform the e-commerce business and deliver to the global retail and wholesale plan.

2013

Head of Brand

Alexandalexa

Mar 2009 - Dec 2013
  • AlexandAlexa are an e-commerce retailer specialising in luxury fashion and lifestyle products for kids, from brands such as Burberry, Marc Jacobs, Paul Smith and Chloe. With a clear commercial focus and innovative approach, I drove AlexandAlexa from serving just handfuls of customers per day to becoming a global business, with a turnover of £20m in 2013. I was the ideas network, heading up the marketing, creative and production teams, with a strong working knowledge of the digital channels.

Education

2006

Bachelor of Arts

University of Leeds

Aug 2003 - Jun 2006
  • History of Art