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Designer, entrepreneur, clothing nut, passionate creative, off the wall thinker, dedicated pursuer, product developerLocked Pro Plan feature
I love aprons, I love people, I love introducing aprons people will love, to people who will love them. DSAOS was born out of a creative desire to design and produce aprons and artisan ready clothing for the discerning shopper. This is my baby.
Range of apparel design and graphic work from initial tenders through to completion art for factory set up. Storyboards, presentations, labeling, development process. Brands included Sococo (high end NZ kids sportswear), Fahrenheit (ski accessories based in the USA), SP Aesthetics (streetwear based in London), Vortex Sports (Australia), Cartagraph (bags & accessories), Booyah (high end sports), M4M (California).
- Designing art/graphics for apparel (women's and men's fashion). -Responsible for the account with Ezibuy during 9 month sabbatical cover. - Costings and negotiations with both customer and suppliers. - Managing sample development and production. Raising POs and sales orders. - Setting up graphics and artwork for overseas suppliers.
- Designer for all the seasonal womens and kids ranges for New Zealand and Australia. These ranges include active living street inspired yoga wear, casual wear and performance sportswear. - Keeping up to date with current trends by going on twice yearly retail trips to Europe, the USA and Australia. Creating moodboards and colourboards. - Strong creative CAD and graphic skills. Create all Merchandising and range storyboards for range building and sales purposes. - Presenting ranges to our sales conference and to buying groups both in NZ and Australia. - Working daily with vendors in China and Taiwan. I have made several trips to Asia to work with vendors to ensure that sampling and production are on track. - Work to a matrix to create commercial and trend led sports and casual fashion ranges that are aimed at the Canterbury consumer. - Involved in the full sample development and production process, managing workloads and responding to general day to day queries from the garment technicians working on womens and kids ranges.
- Graphic work for company website and marketing purposes. - Designing kidswear, sportswear and uniform ranges. - Creating full garment specification sheets for off shore suppliers and onsite factory. - Producing new and developing existing patterns. - Implementing new systems.
- Designing ladies, mens and childrens accessories for Chilli Pepper, Chupa Chups, Marvel, Playboy and new brands Pursonality and Fused. - Involved in the whole design process; researching and presenting trends, analysing competitors and developing brand customer profiles. Created initial sketches and paper patterns. Produced merch plans, specification sheets, sourced fabrics and trims.