Creative copywriter and editor with ten years' experience faffing around with copy.
I help brands tease out their voice, weed out lazy marketing rhetoric and think a lot about whether that headline needs a full stop (yes, more often than you’d think). I work closely with designers and art directors to plan, pitch and perfect creative campaigns for brands in beauty, fashion and travel. Take a look at my portfolio for a judicious pick of bits I've done.
Projects credited in
- Plastics for Change - The Body ShopIdeated and produced this campaign. Plastic affects the world in many ways, we know about the oceans and the animals, there are better organisations to talk about this with authority other than ours. I wanted to focus in the human element and really highlight the unimaginable story of human plight living in and around plastic. My in-house team shot this in India. This is a global campaign and was played in 69 countries (and still is) across all channels.
Work history
Creative CopywriterThe Body Shop
London, United KingdomFull Time
Skills
- Writing
- Editing Copy
- Copy
- Copy Concepts
- Copy Seo
- Copyediting
- Copy Proofing
- Writing Web
- Article Writing
- Beauty Writing
Education
U
U
English Literature with Creative WritingUniversity of East Anglia
- Norwich, United Kingdom