I’m a highly organised and digitally savvy fashion graduate, working in the lifestyle industry, and have a solid list of top contacts in the events, fashion and beauty sector gained from my past experience. Always up to date with what is new and up and coming; keeping my cultural and fashion knowledge constantly updated through a variety of different channels. Currently doing an evening freelance journalism course at the London School of Journalism. Please see my website: www.Annacatherinenow.com to see more projects I am currently working on.
Coordinating requests, outside the realms of Harrods, for the top 250 clients of Harrods -Written briefs for fashion and lifestyle marketing strategies. - Coordinated creative marketing images for quarterly newsletter, working on campaign ideas and strategies for promoting the new services available. - Sourced couture pieces to purchase, with extensive knowledge of current catwalks, from images sent by clients. - Coordinated client’s extraordinary events. - Organised all aspects of once in a lifetime holidays. - Luxury fashion product sourcing in store and from catwalk. - Settled all corporate cards, synced diaries for weekly meetings, and ensured all charges are logged in excel file.
Responsibilities include: - Project managed current on trend fashion updates to personal shoppers for inspirational pieces to purchase by customers, with on brand imagery to reflect theme. - Assisted with personal shopping appointments, including PA responsibilities, ensuring all communications phone and email are always followed up. - Dressed rooms with clients fashion requests and as well as a personal selection using extensive luxury client knowledge. Attended weekly professional training for all brands (fashion, jewellery and home) in Harrods, building contacts with brands head offices.
-Brand stylist, represented the company image. - Managed daily visual merchandising updates. - Managed team of 8 sales assistants delivering weekly reports and coordinated all press requests and monitored stock takes.
- Planned in store events and brand collaborations. - Coordinated all press and sample requests and returns. - Styled and photographed items for catwalk trend inspirations on the website to promote vintage shopping versus high street.
- Assisted on set for fashion shoots for Vogue, indie magazine and other freelance projects. - Sourced and prepared garments for quoted jobs as well as putting together mood boards. - Corresponded with photographers, PR agencies and model bookers.
- Coordinated all sample send-outs and returns. - Assisted with all promotional and communication activities - Worked with colleagues across the team to provide event support and resources
Fashion Styling and Photography