Anna Ward-Perkins

Lifestyle Service Assistant

  • LocationLondon, United Kingdom


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About me


I’m a highly organised and digitally savvy fashion graduate, working in the lifestyle industry, and have a solid list of top contacts in the events, fashion and beauty sector gained from my past experience. Always up to date with what is new and up and coming; keeping my cultural and fashion knowledge constantly updated through a variety of different channels. Currently doing an evening freelance journalism course at the London School of Journalism. Please see my website: to see more projects I am currently working on.



  • Fashion
  • Events
  • Marketing PR
  • Art Direction
  • Lifestyle
  • People
  • Problem Solving
  • Styling
  • Excel
  • Final Cut Pro
  • Office
  • Powerpoint
  • Word

Work history


Lifestyle Service Assistant


May 2014
  • Coordinating requests, outside the realms of Harrods, for the top 250 clients of Harrods -Written briefs for fashion and lifestyle marketing strategies. - Coordinated creative marketing images for quarterly newsletter, working on campaign ideas and strategies for promoting the new services available. - Sourced couture pieces to purchase, with extensive knowledge of current catwalks, from images sent by clients. - Coordinated client’s extraordinary events. - Organised all aspects of once in a lifetime holidays. - Luxury fashion product sourcing in store and from catwalk. - Settled all corporate cards, synced diaries for weekly meetings, and ensured all charges are logged in excel file.


Personal Shoppping Coordinator


Jan 2013 - Apr 2014
  • Responsibilities include: - Project managed current on trend fashion updates to personal shoppers for inspirational pieces to purchase by customers, with on brand imagery to reflect theme. - Assisted with personal shopping appointments, including PA responsibilities, ensuring all communications phone and email are always followed up. - Dressed rooms with clients fashion requests and as well as a personal selection using extensive luxury client knowledge. Attended weekly professional training for all brands (fashion, jewellery and home) in Harrods, building contacts with brands head offices.


Assistant Manager

The Kooples

Jan 2012 - Jan 2013
  • -Brand stylist, represented the company image. - Managed daily visual merchandising updates. - Managed team of 8 sales assistants delivering weekly reports and coordinated all press requests and monitored stock takes.


Press Assistant

Blitz Vintage

Jun 2011 - Jan 2012
  • - Planned in store events and brand collaborations. - Coordinated all press and sample requests and returns. - Styled and photographed items for catwalk trend inspirations on the website to promote vintage shopping versus high street.


Stylist Assistant

Stylist Niclas Heikinen

Mar 2010 - Jan 2011
  • - Assisted on set for fashion shoots for Vogue, indie magazine and other freelance projects. - Sourced and prepared garments for quoted jobs as well as putting together mood boards. - Corresponded with photographers, PR agencies and model bookers.


Press Assistant

Matthew Williamson

Mar 2010 - Aug 2010
  • - Coordinated all sample send-outs and returns. - Assisted with all promotional and communication activities - Worked with colleagues across the team to provide event support and resources



Freelance Journalism

London School of Journalism

Jan 2016 - Mar 2016


    Fashion Promotion and Imaging

    University for the Creative Arts

    Aug 2008 - Apr 2011
    • Fashion Styling and Photography


    Specialising in Fine Arts

    Centre International de Valbonnes

    Aug 2005 - May 2008
    • International Baccalaureate