Annabel Sampson

Account Executive

  • LocationLondon, United Kingdom

About me


Original-thinking, strategic and articulate. Creatively-driven and committed to producing the best possible results with ATL, digital and copy writing experience.



  • Advertising
  • Writing
  • Copywriting
  • Blogs
  • Account Management
  • Client Services
  • Creative
  • Social Media Marketing
  • Photoshop
  • Content and Media Writing
  • Art Appreciation
  • Scheduling Reporting
  • Journalism Copywriting Skills

Work history


Social Media Consultant & Contributor

Twentieth Century Society

Aug 2014
  • Volunteering for architectural charity that exists to safeguard the heritage of architecture and design in Britain from 1914 onwards, assisting with content creation and social media strategy. Interpreting Facebook and Twitter insights to inform best practice and advise how best to tap into new audiences, growing reach and building conversation.


Freelance Contributor

Brixton Bugle

Mar 2016
  • • Contributing articles for local monthly paper.


Editorial Assistant Intern

The Oldie Magazine

Jun 2016
  • • Assisting with editorial and website content.


Account Executive

Krow Communications

Mar 2015 - May 2016
  • Working on the launch of Virgin Trains East Coast, following Virgins’ win of the well-known rail franchise. In September, Virgin Trains East Coast came together with Virgin Trains West Coast as ‘Virgin Trains’ master brand for a joint campaign that spanned all channels. Reporting into the Account Director, my role entailed managing the smooth day-to-day running of the account: • Managing a high-volume of Print and OOH projects from brief to supply • Developing integrated solutions for campaigns spanning Press, TV, Radio, OOH, Digital and Social • Briefing designers, creative teams, producers and technicians • Conducting reviews with the account’s creative director and senior management team • Presenting creative work to Client • Liaising with partner agencies specializing in media, digital and post-production • Managing finances, keeping an eye like a hawk for detail and a finger on the pulse of the market


Social Executive


Jun 2013 - Mar 2015
  • A competitive 3 month internship turned into a full time role supporting the client service and community teams across different accounts (namely Benefit Cosmetics, Liz Earle and Microsoft). My role involved assisting the development and management of our clients’ social communications from creative ideation and copywriting to executing campaign strategy, across a changing landscape of digital platforms. In addition: • Monthly contributor to the 1000heads blog as well as ‘thought leader’ websites discussing and debating areas of digital interest


Production Runner Work Experience

Working Title Films

Feb 2013 - Feb 2013
  • Collaborating and communicating effectively with big team and senior runners; Script reading; Running errands – delivering scripts, DVDs, show reels; Photocopying scripts and documents..


Fashion Assistant Intern

Hearst, Red Magazine

Jul 2011 - Aug 2011
  • Assisting in the ‘fashion cupboard’ involved liaising with PR companies to ensure all clothes and goods were returned on time, representing Red at press events and filing look-books.



A Levels Gcses

Queen Margaret’s School

Apr 2016 - Apr 2016
  • A Levels: 3 As in English Language, Spanish, History of Art (full marks in 2 out of 3 modules) AEA English: Distinction AS level: A in Art GCSEs: 6 A*s & 4 As Prefect, Head of house


Graduate Training Programme

Quest Professional

Aug 2012 - Dec 2012
  • Institute of Leadership & Management: Level 3 Award in Management and Marketing with High Merit


English Language and Linguistics

University of Leeds

Aug 2009 - Apr 2012



    British Arrows Awards 2016

    British Arrows

    • Transport, Travel, Leisure and Tourism


    IPA Foundation Certificate


    • An award-winning and internationally-recognised programme aimed at newcomers to the advertising industry. It provides an essential overview of all areas of advertising that, without it, could take several years to acquire. All material is original content, developed in conjunction with IPA members and subject specialists.


    Insiders Guide to the ASA

    • A seminar from the Advertising Standards Authority (ASA) and the Committees of Advertising Practice (CAP) experts about the rules and how the advertising regulatory system works.


    Social Buzz Awards 2014

    • Best use of Twitter


    Social Buzz Awards 2014

    • Best Social Media Strategy or Campaign - Benefit, Pore O