About me

Freelance designer driven by the development of creating and transforming ideas into tangible concepts across various mediums. Let's work together – hello@annabelyau.co.uk annabelyau.co.uk Instagram @annabel.yau

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Projects

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  Cathay Betsy BeerA pale ale handcrafted for 35,000 feet. The identity reflects the Cathay story in a bottle, ‘the spirit of co-creation: design the flavour, design the story.’ Paying tribute to the crafting of the aircraft Betsy – and the level of attention and care that went into making her. Scope — Brand identity, concept, packaging design Client — Cathay Pacific
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  Cathay Red Packet DesignInspired by Cathay Pacific’s cabin crew uniforms, these red packets symbolise the attention to detail and warmth of Cathay’s service. Showcasing the strength and unity of both Cathay Pacific and Cathay Dragon; and the togetherness in how they care for their passengers. Scope — Concept, design, print Client — Cathay Pacific
• Cathay In-flight MenusInflight menu refresh across First, Business and Premium Economy Class, to highlight the new changes to the F&B offerings. Scope — Art direction, concept, graphic design, layout, print Client — Cathay Pacific

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