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• Contributed to commercial pitches for new business with YPlan • Conducted a competitor analysis for Nike’s social media accounts in order to ensure the brand remains one step ahead of their competition • Assessed popular fashion related hash tags to aid the direction of Instagram’s campaign • Investigated journalists and collated information on them and their work for Directors to utilize at an upcoming event
• Conducted market research for the HSBC account in aim of exploring their consumers interest in the sporting discipline of golf for an upcoming campaign • Sourced video content alongside Production for Duracell’s new digital campaign • Interviewed users of Polident in their homes for a campaign which aimed to demonstrate how the product can change the lives of consumers
• Brief International PR and Marketing agencies on upcoming campaigns to ensure deliverables were on time and budget, whilst adhering to our brand guidelines • Create Press releases for GSK’s Shopper Science Lab and also product launches • Support the creation, implementation and measurement of digital campaigns • Support the Marketing team’s to communicate and bring to life each individual brand such as Lucozade, Aquafresh and Oilatum to the consumer in dynamic and exciting ways • Assist all GSK events such as product launches, press events and AGM from start to finish
• Contributed to commercial pitches for new business with Virgin Trains • Managed social media accounts for Churchill (as Churchill the dog) and Radox • Sourced props for a Churchill the dog print campaign photo-shoot • Conducted a competitor analysis task on Chanel No7’s new product release