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In charge of the client’s brand identity and voice on Internet. > Digital media trends: Identify, analyze and align the latest digital media trends and emerging technologies or new opportunities and apply them to the client brand. > Social media strategy & community management: Ensures that the editorial message to consumers (text, photo, moving images) is web tailored, user-oriented, engaging, up-to-date and accurate. Increase visits, unique visitors, repeat visit rate, search engine referrals, conversion rate from social networks. More than ever engage the community and create conversation around the home passion. > Annual budget management > Main client : Du côté de chez vous, Visit Morocco, SFR, Leroy Merlin, …
Responsible for updating the Brand identity, graphic convention and editorial voice. In charge of the digital strategy, briefs and community management. Generating and linking online content and events. Promotion for 14 local and international music projects. Video, videoclip, rps, and photo shooting organization
Brand content : Strategic recommendation for the Jack Daniel’s Anniversary Production assistant, catering : Vidéoclip Sierra Leon, « I Got You » Budget : 30 000 pesos, 25 peoples for 3 weeks
Elaboration of marketing and communication plans, performance reporting and optimization, community management Creation of advertising concept, client and creative team briefing, strategic presentations, planning management. Clients: Ballantines, C&A, Kodak…
Events strategy, sponsors management and emergency logistical support for the Festival de Cannes, Calvi on the Rocks, Big Festival, Black week end ... Beverage selection, logistics, and advertising materials for related events. Distribution of advertising materials for the sales team (120 sellers). Operations management for commercial activities in supermarkets.
Master of Arts in international Business - France/Mexico
Specialization in Marketing B to C