Annabelle Lancaster

Annabelle Lancaster

Sportswear DesignerMayfield, United Kingdom
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Connections
Matt Willey
Christopher Sutton
julie machin
Annabelle Lancaster

Annabelle Lancaster

Sportswear DesignerMayfield, United Kingdom
Projects
  • Adidas Basketball Concept
    Adidas Basketball Concept
Work history
    Sportswear Designer
    Working as an Apparel Designer for Madison Cycling since early 2015, I’ve designed the women ranges for all road cycling, touring, racing, and mountain biking, that have to be specifically rugged, durable, aerodynamic, but above all, women specific. My most memorable piece up to now, is a women specific bib short, that make comfort breaks, easy. I get to design Graphics, work on colour themes, and working with a sewing machine, get a chance to make up toiles from flat paper patterns I’ve developed, to get the perfect fit and helps evolve pre-shaping. I’m involved from concept to final product, have close communications with the factories and getting involved with the making process.
    Adidas Group logo
    Adidas Group logo
    DesignerAdidas Group
     - 
    Assist during the design process and development of sport specific apparel products. This includes the creation of mood-boards, design presentations, concept designs, design pack creation, fitting, changes/updates to design sketches and uploading to an online tool (DMT). Have a strong understanding of the product creation process, calendar awareness, fit and garment construction, materials, trims and embellishments, testing requirements, costing, margin and commercial awareness. Complete understanding of computer software including Adobe programs were crucial to perform the task well.
Skills
  • Fashion
  • Apparel
  • Drawing
  • Painting
  • Fine Art
  • Digital
  • Design
  • Illustration
  • Pattern Making
  • Pen Ink
  • Product Development
  • Sewing
  • Illustrator
  • Sculptor
  • Fine art Drawing
Education
    FdA Bespoke Tailoring
     - 
    Bespoke Tailoring and Fashion Design
    BTEC National Diploma Fine Art
     - 
    Fine Art