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Annabelle Lancaster

Sportswear Designer


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  • Fashion
  • Apparel
  • Drawing
  • Painting
  • Fine Art
  • Digital
  • Design
  • Illustration
  • Pattern Making
  • Pen Ink
  • Product Development
  • Sewing
  • Illustrator
  • Sculptor
  • Fine art Drawing

Work history


Sportswear Designer


Feb 2015
  • Working as an Apparel Designer for Madison Cycling since early 2015, I’ve designed the women ranges for all road cycling, touring, racing, and mountain biking, that have to be specifically rugged, durable, aerodynamic, but above all, women specific. My most memorable piece up to now, is a women specific bib short, that make comfort breaks, easy. I get to design Graphics, work on colour themes, and working with a sewing machine, get a chance to make up toiles from flat paper patterns I’ve developed, to get the perfect fit and helps evolve pre-shaping. I’m involved from concept to final product, have close communications with the factories and getting involved with the making process.



Adidas Group

Feb 2013 - Aug 2013
  • Assist during the design process and development of sport specific apparel products. This includes the creation of mood-boards, design presentations, concept designs, design pack creation, fitting, changes/updates to design sketches and uploading to an online tool (DMT). Have a strong understanding of the product creation process, calendar awareness, fit and garment construction, materials, trims and embellishments, testing requirements, costing, margin and commercial awareness. Complete understanding of computer software including Adobe programs were crucial to perform the task well.



FdA Bespoke Tailoring

London College of Fashion

Aug 2008 - Jun 2012
  • Bespoke Tailoring and Fashion Design


BTEC National Diploma Fine Art

West Kent College

Aug 2006 - Jun 2008
  • Fine Art