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Annabelle Oayda

Editor/Digital Content Producer

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  • LevelJunior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsMarketing Manager - Creative Manager - Editorial Assistant

About me

Instagram - A skilled, all round creative individual with multidisciplinary experience across a range of fields within the editorial, design, digital, advertising and marketing industries.

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  • Creative Production
  • 3+ Years Styling Experience
  • Adobe Create Suite
  • Campaign Management
  • Client Management
  • Social Media Management
  • Photography
  • Copywriting
  • Content Creation
  • Graphic Desgin

Work history


Editorial Assistant


Oct 2016
  • London, United Kingdom
  • Full Time
  • The writing and building of editorial articles for ASOS’ new sneaker brands hub, Looped. Liaising with retail teams to select top tier product for the monthly editorial calendar, online edits and shoots. Liaising with creative, editorial and retail teams as well as freelance translators to gather all necessary components for each hub refresh. Writing, composing and scheduling social activity across all agreed platforms in accordance with the commercial obligations. Assisting with the creative production of shoots, responsible for the creation of social assets at shoots. Gathering analytic data around hub performance and social engagement, deriving insights for best practice on all channels. Closely supporting the Looped editor in anyway.


Community Manager

Present Company

Oct 2016 - Nov 2016
  • London, UK
  • Freelance
  • Engaged with fans and followers of over fifteen clients to build relationships with the community and encourage engagement. Weekly reporting on social media engagements within the community. Monitoring the success of the community and of social media in terms of the overall marketing strategy.


Marketing Executive

Bondi Advertising

Jan 2016 - Oct 2016
  • Sydney NSW 2000, Australia
  • Full Time
  • Worked directly with clients leading project executions including managing internal teams, assisting in strategy, creative production and general business performance as well as developing new client work and business leads. Content creation for Amy’s Kitchen social media platforms (@amyskitchenau). Key accounts managed include: Amy’s Kitchen, Centennial Parklands, World Wildlife Fund for Nature, Velosure Insurance, The Organic Tea Project and Tourism Authority of Thailand.


Marketing Manager

Cali Press

Jan 2016 - Feb 2016
  • Sydney NSW 2000, Australia
  • Freelance
  • Marketing and social media strategies and communications across various channels. The writing and production of website and social media content, event coordination and graphic design of marketing materials. Styling and creative direction of still life product shoots.


Creative Manager

Hello Molly Fashion

Oct 2015 - Jan 2016
  • Sydney NSW 2000, Australia
  • Freelance
  • Developed and managed online communication strategies across all social media platforms including the writing and production of online content and product descriptions. Planning and management of brand shoot schedule. Art direction and production of weekly brand campaign and product photo shoots. Sourcing and booking of models, photographers, location scouting and creative talent. Coordination of public relations for brand development and business development with key industry influencers.


Digital Content Editor

Forster Media

Sep 2013 - Aug 2015
  • Sydney NSW 2000, Australia
  • Full Time
  • Produced website content including copy writing and graphic design of fashion and lifestyle stories. Management of all social media platforms including analysis of social and website campaigns using various analytical tools. Design and creation of digital supporting graphics including sales packages, website advertisements and commercial briefs. Responsible for consistency of site vision and style guide, while working with management & marketing teams to develop online communication strategies to keep content fresh and dynamic. Creation and management of daily e-newsletters.


Freelance Creative

Annabelle Oayda Creative

Jan 2011 - Aug 2015
  • Sydney NSW 2000, Australia
  • Freelance
  • Stylist / Photographer / Graphic Designer


Fashion Stylist

Oyster Magazine

Sep 2010 - Dec 2010
  • Sydney NSW 2000, Australia
  • Internship


Graphic Designer

Paul Strange Presents

Jul 2009 - Aug 2009
  • Sydney NSW 2000, Australia
  • Internship



Masters in Public Relations & Advertising

University of New South Wales

Jan 2013 - Mar 2014
  • Sydney NSW 2000, Australia
  • Graduated with distinction. Subjects taken - Understanding contemporary media - Media and public relations - Corporate and interpersonal communication - Public relations strategy - Non-profit and social marketing - Online and mobile media - Advertising and creativity - Advertising strategy


Bachelor of Design in Creative Direction & Styling

Whitehouse Institute of Design

Jan 2011 - Nov 2013
  • Sydney NSW 2000, Australia
  • Graduated with distinction.