Projects
Projects credited in
- The MoveThe Move is a print magazine celebrating contemporary music and style culture in the UK, from the clothes to the records and the parties, with a strong lineage to the foundations of today's scene. I started the magazine in December 2016 in the spirit of irreverent music fanzines, using premium stock paper. Now on our fifth issue, we're stocked in some of the country's finest record and clothes shops including Oi Polloi, Rough Trade, Wavey Garms and the ICA Bookshop, with subscribers all over
Work history
Marketing Executive
London, United KingdomFull Time
The Mark Allen Group is a dynamic media company which delivers high-quality content through market-leading journals, magazines, books, events, exhibitions and websites. MAG brands offer unrivalled access to specialists in healthcare, education, business and consumer markets.
My role has allowed me to rotate around different areas of the business. From marketing professional study trips, to music publishing marketing, to events and exhibitions marketing - this position has provided me with a broad range of marketing skills adaptable across B2B and B2C markets.
Experience includes:
-Email; Use of Adestra software, email campaign management, A/B testing, email journey automation
-Design; working use of Adobe Photoshop
-Print; creative briefing to graphics department, in-mag advertising, insert activity, direct mail
-Social Media; full confidence in facebook, twitter, instagram using hootsuite, buffer and other platforms, whilst also regularly tracking analytics across all streams
-Copywriting; full confidence in purposeful written English across all advertising mediums, proofreading and editing.
-Data analysis; knowledge of Google Analytics
-Event and exhibitions marketing; brand awareness, sales generation, creative event theme development
-PR; promotion of exhibitor's branded content on websites and printed media, working closely with freelancers to ensure content regularly reaches the public
Marketing Coordinator
- Leeds, United KingdomFreelance
My role as Marketing Coordinator involved the promotion of Bacchanalia Festival (and two other Leeds RAG fundraising events) to the Leeds student population. Main tasks involved social media management, with the creation, development and execution of the campaign in the run up to the event itself (at the end of January 2016). In addition, we improved the branding of the event to allow it to be accessible to students, working closely with the graphics department for the production of all marketing materials (both online and offline).
Client relations was another important part of the role, ensuring that all sponsors of the event were satisfied with the event promotion, and collaborating together to ensure that the interests of both parties were met.
Overall we raised a total of over £3,400 for MIND charity.
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Skills
- Advertising
- Events
- Marketing PR
- Branding
- Promotions
- Brand Management
- Email Marketing
- Events PR
- Internet Marketing
- Market Research
- Marketing Strategy
- Social Media Marketing
- Client Relations
- Design
Education
MA Advertising and Marketing
- Leeds, United Kingdom
Distinction in MA Advertising and Marketing
Modules Include:
-Advertising (Distinction)
-Consumer Behaviour (Distinction)
-Global Strategic Marketing (Distinction)
-Marketing Communications (Merit)
-Marketing Research (Merit)
-Media Planning and Strategy (Merit)
-Professional Skills and Employability (Distinction)
-Public Relations and Corporate Communications (Distinction)
-Direct, Digital and Interactive Marketing (Distinction)
-Brand Management and Corporate Identity (Distinction)
-Masters Dissertation
I received third place in the Strategic Thinker competition within my module, Global Strategic Marketing. This competition consisted of a weekly VLE 'blog-style' posting, where I had to convincingly create a solution to a marketing problem, as if I was the marketing manager of a business. I learnt many skills in thinking out of the box and presenting my ideas in an articulate fashion to my peers and lecturers.
BA(Hons) Linguistics and Phoentics
- Leeds, United Kingdom
Accredited BA (Hons) Linguistics and Phonetics, 2.1
My main areas of interest within Linguistics include Sociolinguistics and the interaction between language and philosophy, especially ideas including logical theories.
First Year Modules:
-IT for Language Students
-Introduction to Philosophy
-Introduction to Sources and Methods in Linguistics
-Linguistics 1 & 2
-Psychology in the Media
Second Year Modules:
-Introduction to Psychology
-Psycholinguistics
-Syntax
-Phonetics
-Introduction to Logic
-Interactional Linguistics
Third Year Modules:
-Syntactic Theory
-Language, Society and Discourse
-Representation, Identity and Control
-Introduction to the Philosophy of Language
-Linguistics Dissertation
Awards
3rd Place Strategic Thinker Competition
In my module 'Global Strategic Marketing', I placed 3rd within the class competition. This competition consisted of a weekly VLE 'blog-style' posting, where I had to convincingly create a solution to a marketing problem, as if I was the marketing manager of a business. I learnt many skills in thinking out of the box and presenting my ideas in an articulate fashion to my peers and lecturers.
President of Linguistics Society
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