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Modules Include: -Advertising -Consumer Behaviour (Distinction) -Global Strategic Marketing (Distinction) -Marketing Communications (Merit) -Marketing Research -Media Planning and Strategy -Professional Skills and Employability -Public Relations and Corporate Communications (Distinction) -Direct, Digital and Interactive Marketing -Brand Management and Corporate Identity
Leeds RAG Bacchanalia Festival, Leeds University. ? Managed the Festival’s social media platforms and blog, finding innovative ways to keep the content updated and interesting, and co-ordinating with graphic designers to create promotional materials. ? Co-ordination of on-campus promotional events, including a responsibility for ticket sales. ? Creation of a marketing strategy and communications campaign, adhering to a timeline, monetary and strategic objectives. ? Proactively sourced fundraising opportunities and marketing contacts. KEY ACHIEVEMENTS ? Produced a creative promotional ‘graphic postcard’, inspired by the popular trend of adult colouring which managed to generate significant word-of-mouth marketing, gaining attention on popular online student social platforms such as YikYak, Twitter and Facebook. ? Raised over £3,400 for MIND Charity, Leeds.
? Provided excellent customer service at high paced food and music events such as Tramlines 2015 and Sheffield Food Markets. ? Responsible for handling money, stock control and management, processing card and cash payments and general cleanliness. ? Advised customers on products, as per their requirements, and had extensive product and retail knowledge.
? Managed large groups of students on social activities and day trips, monitoring satisfaction and safety by conducting risk assessment checks. ? Liaised with teaching fellows on social activities so classes and activities could be integrated. ? Developed skills in time management, organisation and high quality customer service taking into account all different nationalities and age ranges.
? Aided visitors with any queries, giving directions during campus tours and being polite and courteous. ? Promoted the University in an outstanding manner by being a positive student role model for my department. ? Responsible for a designated area, upholding an approachable manner so that the public would feel at ease with asking me questions.
? Developed a high level of customer service, negotiation and problem solving skills. ? Managed and monitored a specific given location within the area for any problems, and used initiative to address them when they did. ? Responsible for scouting entrances and exits for crowd controlling and health & safety.
Essentials Supermarket ? Responsible for handling money and ensuring impeccable customer–– service, serving shoppers in a polite and friendly manner. ? Consistently monitored stock control and organisation whilst developing negotiation and problem solving skills. ? Met individual and departmental monthly targets, whilst ensuring adherence to compliance procedures.
Advertising, Media Planning and Strategy, Brand management, Direct Digital and Interactive Marketing, Research methods and more.
Linguistics and Phonetics, Languages.
In my module 'Global Strategic Marketing', I placed 3rd within the class competition. This competition consisted of a weekly VLE 'blog-style' posting, where I had to convincingly create a solution to a marketing problem, as if I was the marketing manager of a business. I learnt many skills in thinking out of the box and presenting my ideas in an articulate fashion to my peers and lecturers.