Linguistics graduate, recently graduated with a distinction in MA Advertising and Marketing from the University of Leeds. Looking for job opportunities within the creative sector. Please refer to my Linked In profile below, as some sections of The Dots website are misbehaving for me!Locked Pro Plan feature
The Mark Allen Group is a dynamic media company which delivers high-quality content through market-leading journals, magazines, books, events, exhibitions and websites. MAG brands offer unrivalled access to specialists in healthcare, education, business and consumer markets. My role has allowed me to rotate around different areas of the business. From marketing professional study trips, to music publishing marketing, to events and exhibitions marketing - this position has provided me with a broad range of marketing skills adaptable across B2B and B2C markets. Experience includes: -Email; Use of Adestra software, email campaign management, A/B testing, email journey automation -Design; working use of Adobe Photoshop -Print; creative briefing to graphics department, in-mag advertising, insert activity, direct mail -Social Media; full confidence in facebook, twitter, instagram using hootsuite, buffer and other platforms, whilst also regularly tracking analytics across all streams -Copywriting; full confidence in purposeful written English across all advertising mediums, proofreading and editing. -Data analysis; knowledge of Google Analytics -Event and exhibitions marketing; brand awareness, sales generation, creative event theme development -PR; promotion of exhibitor's branded content on websites and printed media, working closely with freelancers to ensure content regularly reaches the public
My role as Marketing Coordinator involved the promotion of Bacchanalia Festival (and two other Leeds RAG fundraising events) to the Leeds student population. Main tasks involved social media management, with the creation, development and execution of the campaign in the run up to the event itself (at the end of January 2016). In addition, we improved the branding of the event to allow it to be accessible to students, working closely with the graphics department for the production of all marketing materials (both online and offline). Client relations was another important part of the role, ensuring that all sponsors of the event were satisfied with the event promotion, and collaborating together to ensure that the interests of both parties were met. Overall we raised a total of over £3,400 for MIND charity.
This role included working at fast paced events, such as Tramlines Music Festival, Sheffield Food Markets and other events. Daily tasks included preparing food, awareness of the importance of food hygiene, serving food and attending to customer requirements.
By being a student ambassador, I held a position of responsibility in representing the University. As well as answering queries, giving directions and running campus tours on open days, I also had to be a positive student role model by encouraging young people to consider university as a viable and attractive option.
CES Schools pride themselves on providing quality English education to students from overseas. My role included the responsibility of the social programme that the children took part in outside of classes. I managed large groups of students on day trips to other cities, monitored student satisfaction, adhered to health and safety guidelines, advised students as to how to follow their own hobbies within Leeds and was predominantly just someone they could casually converse with to practice their English.
One of the main skills I gained from this position was time management, as I had to effectively manage my time between juggling two jobs, my final year of university and also my role as president of Linguistics Society. I gained excellent customer service skills by assisting customers and guiding them on product selection through my extensive stock knowledge. I also had responsibilities in handling money and stock control and maintenance. Skills gained: Communication Skills, Strategic Thinking, and Organisation.
This rewarding role consisted of stewarding at music concerts and other events hosted at Leeds Arena. The main jobs I completed were ticket scanning, general stewarding, wrist banding, crowd control and health & safety monitoring. Health and safety was an important part of this job and I had to monitor entrances, exits and show initiative to spot problems before they occur and address them quickly if they do occur. I was polite and courteous in communicating with the public, and representing the brand. This job also aided me to work well in fast paced environments and staying calm under pressure. Skills gained: Customer Service, Initiative, Responsibility and Professionalism.
My role included selling cupcakes at both Meadowhall, and an intimate family orientated café on Sharrowvale Road. Daily tasks revolved around general tidying and cleaning of the shop, running errands and making coffee. I received barista training for this role. I also prepared food with due care and attention, ensuring to adhere to food sanitary guidelines and taking into account customers’ special dietary requirements: for example, nut, dairy or wheat allergies. Furthermore, I worked with customers and took their orders for parties and cakes, adhering to their needs which required liaising and networking in a professional setting. I had responsibilities running cupcake decorating workshops on my own for children from the ages of 3 – 16 years old.
Distinction in MA Advertising and Marketing Modules Include: -Advertising (Distinction) -Consumer Behaviour (Distinction) -Global Strategic Marketing (Distinction) -Marketing Communications (Merit) -Marketing Research (Merit) -Media Planning and Strategy (Merit) -Professional Skills and Employability (Distinction) -Public Relations and Corporate Communications (Distinction) -Direct, Digital and Interactive Marketing (Distinction) -Brand Management and Corporate Identity (Distinction) -Masters Dissertation I received third place in the Strategic Thinker competition within my module, Global Strategic Marketing. This competition consisted of a weekly VLE 'blog-style' posting, where I had to convincingly create a solution to a marketing problem, as if I was the marketing manager of a business. I learnt many skills in thinking out of the box and presenting my ideas in an articulate fashion to my peers and lecturers.
Accredited BA (Hons) Linguistics and Phonetics, 2.1 My main areas of interest within Linguistics include Sociolinguistics and the interaction between language and philosophy, especially ideas including logical theories. First Year Modules: -IT for Language Students -Introduction to Philosophy -Introduction to Sources and Methods in Linguistics -Linguistics 1 & 2 -Psychology in the Media Second Year Modules: -Introduction to Psychology -Psycholinguistics -Syntax -Phonetics -Introduction to Logic -Interactional Linguistics Third Year Modules: -Syntactic Theory -Language, Society and Discourse -Representation, Identity and Control -Introduction to the Philosophy of Language -Linguistics Dissertation
In my module 'Global Strategic Marketing', I placed 3rd within the class competition. This competition consisted of a weekly VLE 'blog-style' posting, where I had to convincingly create a solution to a marketing problem, as if I was the marketing manager of a business. I learnt many skills in thinking out of the box and presenting my ideas in an articulate fashion to my peers and lecturers.