Annabelle Wong
Available

Annabelle Wong

Senior Campaign ManagerLondon, United Kingdom
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Annabelle Wong
Available

Annabelle Wong

Senior Campaign ManagerLondon, United Kingdom
About me
Linguistics graduate, recently graduated with a distinction in MA Advertising and Marketing from the University of Leeds. Looking for job opportunities within the creative sector. Please refer to my Linked In profile below, as some sections of The Dots website are misbehaving for me!
Projects
  • PrintWeekLive! inaugural 2017 event
    PrintWeekLive! inaugural 2017 eventI was involved in the marketing of this event, from creative concept through to daily tasks such as social media strategy and email marketing. www.printweeklive.com
Projects credited in
  • The Move
    The MoveThe Move is a print magazine celebrating contemporary music and style culture in the UK, from the clothes to the records and the parties, with a strong lineage to the foundations of today's scene. I started the magazine in December 2016 in the spirit of irreverent music fanzines, using premium stock paper. Now on our fifth issue, we're stocked in some of the country's finest record and clothes shops including Oi Polloi, Rough Trade, Wavey Garms and the ICA Bookshop, with subscribers all over
Work history
    Marketing Executive
    London, United KingdomFull Time
    The Mark Allen Group is a dynamic media company which delivers high-quality content through market-leading journals, magazines, books, events, exhibitions and websites. MAG brands offer unrivalled access to specialists in healthcare, education, business and consumer markets. My role has allowed me to rotate around different areas of the business. From marketing professional study trips, to music publishing marketing, to events and exhibitions marketing - this position has provided me with a broad range of marketing skills adaptable across B2B and B2C markets. Experience includes: -Email; Use of Adestra software, email campaign management, A/B testing, email journey automation -Design; working use of Adobe Photoshop -Print; creative briefing to graphics department, in-mag advertising, insert activity, direct mail -Social Media; full confidence in facebook, twitter, instagram using hootsuite, buffer and other platforms, whilst also regularly tracking analytics across all streams -Copywriting; full confidence in purposeful written English across all advertising mediums, proofreading and editing. -Data analysis; knowledge of Google Analytics -Event and exhibitions marketing; brand awareness, sales generation, creative event theme development -PR; promotion of exhibitor's branded content on websites and printed media, working closely with freelancers to ensure content regularly reaches the public
    Marketing Coordinator
     - Leeds, United KingdomFreelance
    My role as Marketing Coordinator involved the promotion of Bacchanalia Festival (and two other Leeds RAG fundraising events) to the Leeds student population. Main tasks involved social media management, with the creation, development and execution of the campaign in the run up to the event itself (at the end of January 2016). In addition, we improved the branding of the event to allow it to be accessible to students, working closely with the graphics department for the production of all marketing materials (both online and offline). Client relations was another important part of the role, ensuring that all sponsors of the event were satisfied with the event promotion, and collaborating together to ensure that the interests of both parties were met. Overall we raised a total of over £3,400 for MIND charity.
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Skills
  • Advertising
  • Events
  • Marketing PR
  • Branding
  • Promotions
  • Brand Management
  • Email Marketing
  • Events PR
  • Internet Marketing
  • Market Research
  • Marketing Strategy
  • Social Media Marketing
  • Client Relations
  • Design
Education
    MA Advertising and Marketing
     - Leeds, United Kingdom
    Distinction in MA Advertising and Marketing Modules Include: -Advertising (Distinction) -Consumer Behaviour (Distinction) -Global Strategic Marketing (Distinction) -Marketing Communications (Merit) -Marketing Research (Merit) -Media Planning and Strategy (Merit) -Professional Skills and Employability (Distinction) -Public Relations and Corporate Communications (Distinction) -Direct, Digital and Interactive Marketing (Distinction) -Brand Management and Corporate Identity (Distinction) -Masters Dissertation I received third place in the Strategic Thinker competition within my module, Global Strategic Marketing. This competition consisted of a weekly VLE 'blog-style' posting, where I had to convincingly create a solution to a marketing problem, as if I was the marketing manager of a business. I learnt many skills in thinking out of the box and presenting my ideas in an articulate fashion to my peers and lecturers.
    BA(Hons) Linguistics and Phoentics
     - Leeds, United Kingdom
    Accredited BA (Hons) Linguistics and Phonetics, 2.1 My main areas of interest within Linguistics include Sociolinguistics and the interaction between language and philosophy, especially ideas including logical theories. First Year Modules: -IT for Language Students -Introduction to Philosophy -Introduction to Sources and Methods in Linguistics -Linguistics 1 & 2 -Psychology in the Media Second Year Modules: -Introduction to Psychology -Psycholinguistics -Syntax -Phonetics -Introduction to Logic -Interactional Linguistics Third Year Modules: -Syntactic Theory -Language, Society and Discourse -Representation, Identity and Control -Introduction to the Philosophy of Language -Linguistics Dissertation
Awards
    3rd Place Strategic Thinker Competition
    In my module 'Global Strategic Marketing', I placed 3rd within the class competition. This competition consisted of a weekly VLE 'blog-style' posting, where I had to convincingly create a solution to a marketing problem, as if I was the marketing manager of a business. I learnt many skills in thinking out of the box and presenting my ideas in an articulate fashion to my peers and lecturers.
    President of Linguistics Society
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