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Daily press reviews. Managing daily international press requests(USA, China…). Liaising with magazines. Good knowledge and understanding of FGPS. Managing samples call-ins. Monitoring social media channels for brand mentions. Monitoring and clipping daily press. Producing products focus reports. Monthly/weekly reports. Calculating press values. London Fashion Week.
TV, Press accreditation office. Managing the accreditations of TV (Sky, Rai…) and Press guests.
Assistant in the sales campaign for the new collection. Assisting the wholesale department in Diane Von Furstenberg Showroom.
Marketing Visual Merchandising Depts. Part of the visual merchandising team during Milan Fashion Week in June 2014 : showroom set up, look book shooting, organising the venue for correlated events. Selecting looks for photo shoots.