About me

An experienced copywriter with an eclectic background in digital, content and growth marketing. I have a strong and demonstrated history of implementing compelling, catchy copy and efficacious editorial that drives high performing campaigns for multiple pioneering startups.

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Work history

Freelance SEO CopywriterVinterior
Sep 2021 - Mar 2022London, United KingdomFreelance
Copywriting contract position ecommerce startup Vinterior Integrated copywriting and SEO optimisation for product descriptions and product category pages Creation of an SEO optimised automated product description engine with compelling CTA driven copy Highlights: 23.5% increase in organic traffic within 1 month of project deployment 44% increase in product CTR within 1 month of project deployment 100% reduction in thin content within 1 month of project deployment
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Copywriter and Content LeadTuune
Mar 2021 - Sep 2021London, United KingdomFull Time
Editorial and content lead for Femtech startup Tuune Devising and implementing integrated SEO and content marketing strategy Writing high performing SEO optimised thought leadership editorial Leading product comms and driving high performing direct marketing tactics Implementing high converting multi-channel growth marketing initiatives Product wide TOV implementation and in product content creation Strategizing and implementing high performing paid social launch campaigns Reporting directly to CEO and Co-founder Highlights: Traffic increase of 808% to blog in 3 months since launch Lead gen increase in direct sign ups from content of 2600% in 3 months since launch

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Skills

• Adobe Create Suite
• Google Analytics
• Photography
• Fine Art
• Website Development
• Graphics
• Digital Media
• Marketing Automation
• Inbound Marketing
• Marketing Strategy

Education

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BSc 1st Class (Hons) Geography Durham University
Sep 2014 - Jun 2017Durham, United Kingdom
Specialising in Glaciology and Geomorphological systems. 1st Class dissertation reconstructing a geomorphological and numerical model of the Myndd Du plateau ice-field.