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SELF-MOTIVATED INDIVIDUAL WITH FINANCE AND LEGAL BACKGROUND ACQUIRED IN A HIGHLY CHALLENGING ENVIRONMENT. PASSIONATE ABOUT THE FASHION AND LUXURY INDUSTRY. CURRENTLY WORKING AS MARKETING AND PRESS OFFICER AT SEP JORDAN – A HIGH-END FASHION HOUSE WITH SOCIAL IMPACT FOCUS. WHILST PARTICULARLY FIT FOR THIS ROLE, CURRENTLY SEEKING TO BROADEN THE PROFESSIONAL EXPERIENCE TAKING ON NEW CHALLANGES IN A LARGER COMPANY.
I currently work as marketing and press officer at SEP Jordan, a fashion accessories company, with an innovative social impact focus. I am responsible for the marketing and brand strategy at large, working closely with the CEO. I am the only employee working from London (the rest of the team is based in Switzerland, Italy and Jordan) and this expanded my flexibility skills, my proactive approach and how to manage a business in different locations. I have developed my networking and communication expertise at best, working on my own initiative and individually managing relationships with the main stakeholders. Furthermore, I have increased my creative skills, being considerably involved in the design phase. Main responsibilities: • Development of marketing, digital marketing and brand strategies to raise awareness and sales; • Definition of the communication plan, focusing on consistency between digital and off line media; • Management of the social media platform and substantial collaboration on the website contents; • Collaboration in the art direction activity (involvement in the creative process of particular collections, photo shooting campaign, promotional events planning); • General PR activity (events’ planning, liaison with the press/buyers/stylists; drafting of mailing list and press releases); • Networking with clients, suppliers, retailers and key contacts in the UK and Italian market.
• General management of the press contacts and the showroom: calling-in requests, daily selling-in activity and monitoring for clients’ opportunities; • General and promotional assistance to the designers; • Relationship building and networking with clients and the media; • Management of candidates’ interviews and internships process; • Responsible for the clients’ monthly reports process. • London Fashion Week and London Collection Men: planning, finalising and managing the guest lists; involved in the management of the fashion shows and presentations; general promotional activity related to the showroom and the clients.
Freelance Marketing Consultant • General management activity and assistance to the designer during Origin Passion And Beliefs, Fiera di Vicenza and London Fashion Week, Rock Vault, Somerset House; • Key contacts networking, in particular with the Italian press, clients and retailers.
Legal Advisor, Structured Finance Practice in Top Tier International Law Firms and Investment Banks, covering responsibility roles within the departments
Co-host in the show "True Line" presented by Camila Raznovich
Marketing - The role and function and function of marketing in some depth, as well as what influences the behaviour of your customers. You will be able to apply and adapt a marketing mix to satisfy customer needs. Integrated Communications - The many different ways of communicating with customers, both inside and outside the organisation. Digital Marketing - How to apply practical knowledge, including the effective use of a digital marketing toolkit
Topics Covered: -Creating clear measurable objectives -Customer profiling -Understanding the UX Design for Websites -Customer experience -Branding -Search Engine Optimisation -How SEO and Social Media work hand in hand -Content marketing -Email marketing -Online PR -Affiliate marketing -PPC (pay-per-click) -Digital advertising and events -The impact of mobile on digital -Strategy and planning
The course merged aspects retail and management, resulting in you gaining knowledge and skill in more than one discipline and therefore exceeding the luxury sector’s standard expectations. From analysis of the fashion system to the study of marketing techniques and the detailed research into brand management to distribution scenario case studies, the content of this course will provide you with an extremely thorough understanding of the industry. The course also looks closely at fashion as a cultural, social and historical system characterised by ever-evolving trends. The course provides further insight into the industry in the form of guest speakers, trade visits and exhibition trips, allowing you to get a feel for the real working world of fashion and luxury.
Final dissertation in civil law: “The Conformity of the product with the contract in the sale of consumer goods, between guarantee and obligation”; supervisor Prof. Carlo Castronovo.
CIM award in marketing
CIM award in integrated communications