annapaola di prisco

marketing officer

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  • LocationLondon, United Kingdom

About me

 

SELF-MOTIVATED INDIVIDUAL WITH FINANCE AND LEGAL BACKGROUND ACQUIRED IN A HIGHLY CHALLENGING ENVIRONMENT. PASSIONATE ABOUT THE FASHION AND LUXURY INDUSTRY. CURRENTLY WORKING AS MARKETING AND PRESS OFFICER AT SEP JORDAN – A HIGH-END FASHION HOUSE WITH SOCIAL IMPACT FOCUS. WHILST PARTICULARLY FIT FOR THIS ROLE, CURRENTLY SEEKING TO BROADEN THE PROFESSIONAL EXPERIENCE TAKING ON NEW CHALLANGES IN A LARGER COMPANY.

Skills

 

  • Fashion
  • Advertising
  • Digital Media
  • Marketing PR
  • Branding
  • Brand Management
  • Events PR
  • Marketing Strategy
  • Social Media Marketing
  • Communications
  • Office
  • Powerpoint
  • Word
  • Proactive
  • Problem Solving Abilities

Work history

2016

Marketing Officer

Sep Jordan

Aug 2014 - Feb 2016
  • I currently work as marketing and press officer at SEP Jordan, a fashion accessories company, with an innovative social impact focus. I am responsible for the marketing and brand strategy at large, working closely with the CEO. I am the only employee working from London (the rest of the team is based in Switzerland, Italy and Jordan) and this expanded my flexibility skills, my proactive approach and how to manage a business in different locations. I have developed my networking and communication expertise at best, working on my own initiative and individually managing relationships with the main stakeholders. Furthermore, I have increased my creative skills, being considerably involved in the design phase. Main responsibilities: • Development of marketing, digital marketing and brand strategies to raise awareness and sales; • Definition of the communication plan, focusing on consistency between digital and off line media; • Management of the social media platform and substantial collaboration on the website contents; • Collaboration in the art direction activity (involvement in the creative process of particular collections, photo shooting campaign, promotional events planning); • General PR activity (events’ planning, liaison with the press/buyers/stylists; drafting of mailing list and press releases); • Networking with clients, suppliers, retailers and key contacts in the UK and Italian market.

2014

Freelance Consultant

Imogen Belfield

Aug 2013 - Jul 2014
  • Freelance Marketing Consultant • General management activity and assistance to the designer during Origin Passion And Beliefs, Fiera di Vicenza and London Fashion Week, Rock Vault, Somerset House; • Key contacts networking, in particular with the Italian press, clients and retailers.

2014

Junior Executive PR

Felicities Showroom

Sep 2013 - May 2014
  • • General management of the press contacts and the showroom: calling-in requests, daily selling-in activity and monitoring for clients’ opportunities; • General and promotional assistance to the designers; • Relationship building and networking with clients and the media; • Management of candidates’ interviews and internships process; • Responsible for the clients’ monthly reports process. • London Fashion Week and London Collection Men: planning, finalising and managing the guest lists; involved in the management of the fashion shows and presentations; general promotional activity related to the showroom and the clients.

2010

Legal Advisor

Allen Overy LLP

Jun 2007 - Dec 2010
  • Legal Advisor, Structured Finance Practice in Top Tier International Law Firms and Investment Banks, covering responsibility roles within the departments

2005

TV Show Co-host

MTV Italy

Feb 2005 - Jun 2005
  • Co-host in the show "True Line" presented by Camila Raznovich

Education

2015

Professional Certificate in Marketing

The Chartered Institute of Marketing

Jan 2015 - Dec 2015
  • Marketing - The role and function and function of marketing in some depth, as well as what influences the behaviour of your customers. You will be able to apply and adapt a marketing mix to satisfy customer needs. Integrated Communications - The many different ways of communicating with customers, both inside and outside the organisation. Digital Marketing - How to apply practical knowledge, including the effective use of a digital marketing toolkit

2014

Business Design: From Idea to Strategy

Central Saint Martins

Dec 2014 - Dec 2014

    2014

    Digital Marketing Strategy

    London College of Communication

    Sep 2014 - Sep 2014
    • Topics Covered: -Creating clear measurable objectives -Customer profiling -Understanding the UX Design for Websites -Customer experience -Branding -Search Engine Optimisation -How SEO and Social Media work hand in hand -Content marketing -Email marketing -Online PR -Affiliate marketing -PPC (pay-per-click) -Digital advertising and events -The impact of mobile on digital -Strategy and planning

    2014

    Postgraduate Certificate in Fashion Branding and PR

    London College of Contemporary Arts

    Jan 2014 - Apr 2014
    • The course merged aspects retail and management, resulting in you gaining knowledge and skill in more than one discipline and therefore exceeding the luxury sector’s standard expectations. From analysis of the fashion system to the study of marketing techniques and the detailed research into brand management to distribution scenario case studies, the content of this course will provide you with an extremely thorough understanding of the industry. The course also looks closely at fashion as a cultural, social and historical system characterised by ever-evolving trends. The course provides further insight into the industry in the form of guest speakers, trade visits and exhibition trips, allowing you to get a feel for the real working world of fashion and luxury.

    2012

    Introduction to Fashion Design

    Central Saint Martins

    Jan 2012 - Apr 2012

      2008

      Finance

      The London School of Economics and Political Science

      May 2008 - Jun 2008

        2005

        Bachelor’s Degree in International Law

        Università Cattolica del SACRO Cuore, Milano

        Sep 2000 - Dec 2005
        • Final dissertation in civil law: “The Conformity of the product with the contract in the sale of consumer goods, between guarantee and obligation”; supervisor Prof. Carlo Castronovo.

        Awards

        2015

        award in marketing

        • CIM award in marketing

        2015

        award in marketing communications

        • CIM award in integrated communications