Join The–Dots

Anne Chatain

Marketing Director online and offline

  • Create New List

Join our Pro Plan to message Anne

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.


  • Fashion
  • Marketing PR
  • Branding
  • Catalog
  • CRM
  • SEO
  • E-commerce
  • Affiliate Marketing
  • Email Campaign Management
  • Digital Marketing Agency
  • Conversion Strategy Marketing
  • Acquisition and Retention
  • Print Collateral Design
  • Content Copywriting Digital Blogging Creative

Work history


Founder & Marketing Director

Mr Green Juice

Mar 2014
  • We deliver organic cold-pressed unpasteurized juices everyday straight to your door in Hong Kong. • Create the brand: Name, logo, packaging and brand guidelines and create the 18 products • Develop the communication strategy across all digital platforms including website, social media: 1000 FB fans and 500 Instagram followers in 3 months • Grow the database and turn prospects into customers and best customers into ambassadors • Develop strategy and execution plan for digital PR and events


Senior Manager CRM

Lane Crawford

Apr 2012 - Nov 2013
  • • Drive the Company’s future vision on customer membership program to drive repeat purchase Customer Membership Management • Analyze LC card holders and non-LC card holders in Hong Kong and China, with the aim to understand customers spending behavior, identifying business opportunities: ex Create vouchers with minimum spend that will raise ATS, cross department promotions… Analyze and Understand customer profiles and spending patterns to create tailor-made programs for specific customer’s segments Develop multi-channel data acquisition strategy • Responsible for reaching or exceeding goals and KPIS set to increase frequency, loyalty and spend from customers using a variety of communications including mobile, email and direct mailing: in 10 months : +1% of gold members and + 80% of Platinum members • Analyze campaign program outcomes alongside the customer data team, drawing insights and present clear results to facilitate decision making on next steps New loyalty program • Responsible for conceptualizing and managing the new Loyalty program, including ideas generation and exploration, preparing and presenting proposals • Implementation of the new program overseeing the creative and production processes and championing successful execution to meet brand guidelines


Head Of Digital Marketing

Tesco F&F

Mar 2010 - Dec 2011
  • Manage the website and make it evolve from a basic sign up form with 2,000 visitors a month to a fashion website that provides an overview of the F&F collection, rich fashion content updated weekly Results: 330,000 visits a month, a database of 400,000 customers and 150,000 Facebook fans. Main responsibilities:?Develop and manage the F&F websites in Poland, Hungary, Slovakia and Czech Republic: in charge online marketing (traffic, acquisition, retention, engagement) and website content • Translate the brand vision and trade plan into a digital calendar • Work closely with trade planning team, brand team, insight manager, merchandising team to create a web plan that reflects all the activities of the brand + international team. I was a central point in a team of 40 marketers at the head office. • Results after 20 months: 330,000 visitors/month vs a KPI of 80,000, 45 million page views Digital content • Established the first F&F magazine. Took the magazine from concept to execution and the result is great customer feedback and growth in brand awareness. • Ensure premium fashion content is spread across all digital platforms to maximize the visibility: website, blog, You Tube, Facebook and in store • Results of the each magazine issue: 800,000 online views, 200,000 offline readers, + 50,000 newsletter sign ups, + 20,000 Facebook fans • Magazine shortlisted in ‘Fashion magazine of the year’, at the UK’s 2011 Digital Magazine awards • Blog: Launched the F&F blog and worked on the global strategy, supervise the marketing executive in charge of the daily editorial content – 11,000 readers/week Traffic: Online media campaigns: • Manage a yearly budget of £600,000 • Manage agencies across 4 countries in order to launch successful campaign to drive people to read the online magazine and agree the split between SEM and banner display.?• Results: achieved a banner click through of 1.2% (vs industry 0.7%) and cost per click of £0.3 Acquisition and retention strategy • Build the F&F database. In charge of the strategy: Exclusive voucher plan as well as on brand competitions (The shoe subscription: win a pair of shoes/day, be invited to meet the Stylist of Elle) • Results: - 400,000 people in the database and the FB fans spread out the word about our competitions: 2% interaction rate with the Justin Bieber competition (fashion industry average is 1%) • CRM and E-Newsletter: Created a Newsletter plan to support in store promotions, events, key marketing activities. Set up process to segment the database. Results: OR 22%, CTR 17%. Social media and innovations • Develop the social media strategy: acquiring fans, engagement, analysis 150,000 fans in 9 months • Exclusive vouchers: 7% redemption, average spend of the Facebook fans is 3 times higher • Innovation: QR codes on billboard campaign to capture data, Aurasma image recognition technology in premium fashion Magazines


Online Marketing & Merchandising Manager

Couture Lab

Apr 2008 - Nov 2009
  • • Work closely with the buyers and the founders to define the merchandising strategy of the products and the different brands • Ability to visualise the look and feel as well as the layout of a website to optimize the merchandising opportunities and enhance customer experience?• Managed a team of 8 people: designers, copy writer, photographer, stylist Online merchandising • Products: responsible for the planning and launch of the products. • Work with data analyst to identify areas of opportunity to grow the business; analyse and report on activities to maximise acquisition and conversion. Online Marketing • Develop the newsletter calendar in line with key marketing activities • CRM: Segmentation of the database: created “Private Lab” newsletters offering previews and first pick for one of a kind products to our loyal clientele. • Online advertising: Defined the online media partners based on potential ROI, booked the media



Marketing, Communication, Economy, Accounting


Aug 1994 - Dec 1998
  • Marketing and communication



Fashion magazine of the year

  • Magazine shortlisted in