Anne Chatain

Anne Chatain

Marketing Director online and offlineUnited Kingdom
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Matt Willey
Christopher Sutton
julie machin
Anne Chatain

Anne Chatain

Marketing Director online and offlineUnited Kingdom
Work history
    Founder & Marketing Director
    We deliver organic cold-pressed unpasteurized juices everyday straight to your door in Hong Kong. • Create the brand: Name, logo, packaging and brand guidelines and create the 18 products • Develop the communication strategy across all digital platforms including website, social media: 1000 FB fans and 500 Instagram followers in 3 months • Grow the database and turn prospects into customers and best customers into ambassadors • Develop strategy and execution plan for digital PR and events
    Senior Manager CRM
     - 
    • Drive the Company’s future vision on customer membership program to drive repeat purchase Customer Membership Management • Analyze LC card holders and non-LC card holders in Hong Kong and China, with the aim to understand customers spending behavior, identifying business opportunities: ex Create vouchers with minimum spend that will raise ATS, cross department promotions… Analyze and Understand customer profiles and spending patterns to create tailor-made programs for specific customer’s segments Develop multi-channel data acquisition strategy • Responsible for reaching or exceeding goals and KPIS set to increase frequency, loyalty and spend from customers using a variety of communications including mobile, email and direct mailing: in 10 months : +1% of gold members and + 80% of Platinum members • Analyze campaign program outcomes alongside the customer data team, drawing insights and present clear results to facilitate decision making on next steps New loyalty program • Responsible for conceptualizing and managing the new Loyalty program, including ideas generation and exploration, preparing and presenting proposals • Implementation of the new program overseeing the creative and production processes and championing successful execution to meet brand guidelines
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Skills
  • Fashion
  • Marketing PR
  • Branding
  • Catalog
  • CRM
  • SEO
  • E-commerce
  • Affiliate Marketing
  • Email Campaign Management
  • Digital Marketing Agency
  • Conversion Strategy Marketing
  • Acquisition and Retention
  • Print Collateral Design
  • Content Copywriting Digital Blogging Creative
Education
    Marketing, Communication, Economy, Accounting
     - 
    Marketing and communication
Awards
    Fashion magazine of the year
    Magazine shortlisted in