Work history
Founder & Marketing Director
We deliver organic cold-pressed unpasteurized juices everyday straight to your door in Hong Kong.
• Create the brand: Name, logo, packaging and brand guidelines and create the 18 products
• Develop the communication strategy across all digital platforms including website, social media: 1000 FB fans and 500 Instagram followers in 3 months
• Grow the database and turn prospects into customers and best customers into ambassadors
• Develop strategy and execution plan for digital PR and events
Senior Manager CRM
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• Drive the Company’s future vision on customer membership program to drive repeat purchase
Customer Membership Management
• Analyze LC card holders and non-LC card holders in Hong Kong and China, with the aim to understand customers spending behavior, identifying business opportunities: ex Create vouchers with minimum spend that will raise ATS, cross department promotions…
Analyze and Understand customer profiles and spending patterns to create tailor-made programs for specific customer’s segments
Develop multi-channel data acquisition strategy
• Responsible for reaching or exceeding goals and KPIS set to increase frequency, loyalty and spend from customers using a variety of communications including mobile, email and direct mailing: in 10 months : +1% of gold members and + 80% of Platinum members
• Analyze campaign program outcomes alongside the customer data team, drawing insights and present clear results to facilitate decision making on next steps
New loyalty program
• Responsible for conceptualizing and managing the new Loyalty program, including ideas generation and exploration, preparing and presenting proposals
• Implementation of the new program overseeing the creative and production processes and championing successful execution to meet brand guidelines
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Skills
- Fashion
- Marketing PR
- Branding
- Catalog
- CRM
- SEO
- E-commerce
- Affiliate Marketing
- Email Campaign Management
- Digital Marketing Agency
- Conversion Strategy Marketing
- Acquisition and Retention
- Print Collateral Design
- Content Copywriting Digital Blogging Creative
Education
Marketing, Communication, Economy, Accounting
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Marketing and communication
Awards
Fashion magazine of the year
Magazine shortlisted in