Anne Knoop Consultancy (AKC) offers international business development and marketing consultancy. The goal is to make you feel guided and supported in unfamiliar regions and countries by offering effective marketing and export advice. Export: market research, export strategy, trade partners, Marketing: (international) marketing strategy, digital strategy, product branding, website development, content creation, event planning, translations Fluent in three languages: Dutch, French and English
DeltaStar is very successful in the DACH region, but to further strengthen its position in Europe it is seeking to expand to other countries. I have been asked to investigate in the possibilities for France and to find potential business partners. In addition, I ran a marketing project for their house brand Vitaplex that had not been marketed before, which was in desperate need of a face. Export consultancy and market research • Extensive report written containing: country information, industry specifics, distribution channels, competitors, SWOT analysis • Recommendation of strategic positioning in France • Longlist of potential trade partners • Practical guide for doing business in France (tax, business entities, labour rules & regulations) • Marketing action plan Marketing for Vitaplex • Product owner health brand ‘’Vitaplex’’ • Strategic marketing positioning Vitaplex • Vitaplex branding & website design & brochure • Content creation Vitaplex Marketing • Set up of various marketing campaigns for DeltaStar
• Main task is to organize national and international events such as: conferences, factory visits and business trips. This involved close cooperation with product- and sales managers from The Netherlands and Belgium. • Creation and translations of promotional materials in: Dutch, English and French.
FullFact is a software company specialised in OEE software for Continuous Improvement (Lean Management, TPM). • Develop a marketing strategy by writing a marketing plan, with a focus on digital. • Creating marketing materials: leaflets, brochures, client cases, newsletters, email campaigns, etc. • Writing & optimizing commercial content (SEO & SEA, Google Adwords/Analytics). • Translations of content. • Organizing FullFact events: round table sessions and user days. • Attend seminars, conferences and fairs. • PR and maintaining network with the stakeholders as well as selecting (media) partners. • Collaboration with technical consultants and international sales managers. • Project management redesign corporate website. • Knowledge on OEE and continuous improvement.
• Communication plan to increase the brand value of Philips in France by strengthening Philips' sustainable products features and values. • Research conducted in Paris, France. • Internship: research on future collection and recycling possibilities of LED lamps (department of Sustainability, Standards & Regulations).
• Organized two trade missions: ‘Biofood’ and ‘Medical Devices and Elderly care’. • Market research, partner selections, and trade missions for individual clients. • Creation of marketing tools such as brochures and newsletters. • Approaching French prospects via telephone (cold acquisition). • Contact with Dutch –and French clients. • Translations in French and English.
International Business and Languages