I am…
Anneli Sandstrom – a UK-based, Swedish graphic designer with a Master of graphic design degree, from Gothenburg University, Sweden. Spontaneous and upbeat, I’m a lover of life and a seeker of the exhilarating.
Small companies, start-ups, HUGE multi-nationals, from branding and rebranding, onto packaging and websites, my clients are diverse and my services span everything from social posts to shelf presence.
Many of my clients call me their 'outsourced' creative department. It’s a title I cherish.
Setback? Bounce back, that’s my motto. A true self-starter, I’m nothing if not productive, constructive and resilient.
I’ve done…
You could say I’ve been busy. For 12 years I’ve freelanced, recently for Crabtree & Evelyn and Ty Nant Spring Water.
For the last eight years I’ve set up and ran with a retail company. It’s called 'One Must Dash', and it’s a real labour of love, with digital shop shelves filled with Scandi-style interior accessories.
Back when I was working the traditional 9-to-5, I worked at The Body Shop as a packaging designer and before that at Nilson Group, Sweden’s largest shoe retailer, where I designed marketing material for shop windows, displays, branding as well as redesigning one of the retail brands.
Big business, small business – I have the first-hand experience and insight – the real business acumen that makes all the difference when visuals must translate to pence, pounds and profit.
I do…
Adobe Illustrator and Photoshop, Squarespace and Shopify – and I do them with a clever combination of form and function – beauty and purpose. But I only do this and use these tools after getting to know your company on a deep level – the things that make you you – the features or details that make your products or services different to anything else in the world.
Projects
- One must dash LtdI started One must dash Ltd 8 years ago, an interior accessories studio, mostly focusing on black and white Scandinavian art prints. Following trends but always sticking to the black and white. To start and run a business has given me a broad experience and knowledge I get good use of when designing for other businesses. Deliverables including branding, product development, web shop design (Shopify), photo shoots, marketing material as well as social media.
- Barkened, dog accessory retailerEmma, owner of Barkened, decided to change career and geographic location (to Kent) and start a new business. As owner of two whippets the realisation of the lack of stylish dog accessories appeared as a gap in the market. A travel with Emma from branding, physical and online shop with all the applicables, including a production of leather goods, has been a delightful journey resulting in a thoughtful brand. The result is a brand that breaths craft and attention to detail. The logo was designed
- Knätofs Knitwear CharityKnätofs is all about caring, about the animals that share their wool, about the makers, about the feel of the product, as well as how they are designed and produced. Knätofs is working with a women’s charity in Bolivia and have developed a solid relationship of high quality fair made products. Knätofs is a design company that finds its own perspectives of folklore and cares as much about the products' history as their future. They hope to ignore trends and create fashion inspired by Bolivian c
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Skills
- Adobe Photoshop
- Adobe Illustrator
- Adobe Indesign
- Squarespace
- Shopify
- Typography Design
- Packaging Design
- Branding Design
- Branding Identity
Education
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College DegreeKV Art School
- Gothenburg, Sweden
A year of art college.
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University DiplomaELISAVA - Barcelona School of Design and Engineering
- Barcelona, Spain
Erasmus exchange in Graphic Design
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