About me
A graphic designer with over 10 years experience. I create market-led design solutions, working on brands, product ranges and marketing campaigns from concept to completion. My creative background and range of experience inspire innovative and engaging designs.
Projects
- Earl’s Court Health and Wellbeing Centre: BrandingCreated all aspects of the visual brand for the NHS Earl's Court Health and Wellbeing Centre, working closely with the centre’s architects, interior designers and medical staff. Ensured the brand reflected the building itself and the vision for a new integrated health care provider. Delivered marketing campaigns for the centre.
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Work history
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Graphic DesignerFreelance
SELECTED FREELANCE WORK
Shine Communications
Worked on retail concepts for the UK launch of cosmetic brand Stila, including for their partnership with Boots.
John Doe PR agency
Worked with one other designer on a pitch winning presentation to Vauxhall Motors.
A2Dominion
Branding and marketing communications for the Social housing company’s nutrition and healthy living community project.
Elisa DBI
Designed various web elements, including banners, icons and product visuals for Elisa DBI's UK website and their clients’.
St Mungo's Broadway
Branding, including logo design for the charity's Move On Training programme and Peer Advice Link services.
Sima UK
Identity: logo design, brand elements, style guide and marketing collateral. Consulted on overall brand image for management consultancy’s re-brand.
Schematic
Worked with the agency’s creative team to produce a style guide for the UI for Orange TV France.
Graphic Designer
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Lead graphic designer and manager of four junior creatives within the Marketing department. Working with multiple clients, partners and audiences. I oversaw the organisation’s creative output, standards and brand compliance. In an environment of diminishing resources, I built a proven track record of consistently delivering on time and within budget.
I developed marketing campaigns to support the organisation’s growth plans in line with its strategic objectives. I designed and commissioned a wide range of digital and printed collateral. I sourced, briefed and managed external creatives and suppliers, from video production agencies to web- to-print solutions and printers. During this time I developed an in depth knowledge of a wide range of technical processes.
Key achievements
Award winning design. Recognised by the National Recovery Awards for the design of Recovery Stories, a compilation of personal accounts and artwork. Shortlisted in the Recovery Street Film Festival for Vicky’s Story, part of a series of three films I oversaw from concept to completion including research, contributor selection, filming and editing.
Business winning design. Designed illustrative models that articulated complex operational processes in an innovative and visual way to win new business.
Web design. Review and revision of corporate and internal websites in 2012 and again in 2014. Worked closely with a team of developers to update creative and functional aspects of the sites.
Identity. Created all aspects of the visual brand for the NHS Earl's Court Health and Wellbeing Centre, working closely with the centre’s architects, interior designers and medical staff. Ensured the brand reflected the building itself and the vision for a new integrated health care provider. Delivered marketing campaigns for the centre.
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Skills
- Packaging
- Branding
- Corporate Identity
- Print Design
- Art Direction
- Digital
- Typography
- Brand Identity
- Design
- Creative Direction
- Online Campaigns
- Print Campaigns
- Illustrator
- Indesign
- Photoshop
Education
Fine Art
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2:1 BA Honours degree
Foundation Course
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Foundation diploma
Awards
Recovery Street Film Festival: Shortlisted
Shortlisted in the Recovery Street Film Festival for VickyNational Recovery Award
Recognised by the National Recovery Awards for the design of Recovery Stories, a compilation of personal accounts and artwork.