Annie Locker

Annie Locker

Specialist at AppleLondon, United Kingdom
+ Info

0

Connections
Annie Locker

Annie Locker

Specialist at AppleLondon, United Kingdom
About me
A Fashion Promotion graduate from Ravensbourne University, I am excited by good graphic design and branding and would love to work within the advertising industry. I chose to study Fashion Promotion after spending a year on a graphic design foundation course to help me decide which area of the creative industry I wanted to be a part of. Fashion has always been interesting to me; I am fascinated by trend forecasting and exploring websites like WGSN and LS:N Global has allowed me to learn more about the forecasting process. I have also worked with Jasper Garvida; the designer at the helm of fashion brand Éthologie, for two seasons on his PR team which has given me an insight in to the fashion industry as well as experience in organising and running two London Fashion Week shows. Although I have started out with a fashion background, throughout my four years at Ravensbourne I have developed a strong graphic style and an excitement for branding and advertising. I recently pitched a campaign idea to The Drum and Mashable for their launch of the Be Worthwhile app and won the pitch, allowing me to develop my idea to go live at Advertising Week Europe 2016. I currently work part-time at Apple as a Specialist in their Covent Garden flagship store. Having this job has allowed me to become highly proficient in iOS and OS X softwares; it has also enabled me to meet a lot of creative people and collaborate on personal projects outside of work.
Projects
  • CV
    CV
  • All Of Us - Back To Basics Spring 17 Lookbook
    All Of Us - Back To Basics Spring 17 LookbookAs part of my project for All Of Us, I directed and styled a shoot for a Spring 17 lookbook. This lookbook was based around basic pieces which can be styled in different ways depending on the occasion and person wearing them. I used a male and a female model to style the clothing differently and create a range of looks.
  • All Of Us - Project Proposal Report
    All Of Us - Project Proposal ReportAll Of Us is a concept for a gender-neutral, online fashion store which allows people to shop for clothing, shoes and accessories without worrying about the gender labels attached to most fashion on the market. Through researching the current fashion and lifestyle market and analysing where All Of Us would fit in, this report presents a website aimed at millennials who want to shop a large range of different brands in one place which aren’t categorised by gender. Market analysis as well as primary research within the target market has helped to develop a strong brand identity and PR schedule for All Of Us to go forward.
+ Show more
Work history
    Apple logo
    Apple logo
    SpecialistApple
    Specialist - Sales Assistant Location - Covent Garden Flagship Store - Good knowledge of new technology and proficient with OS X and iOS systems - Experienced in the setup of all Apple devices and a good knowledge of iCloud - Worked during busy periods including the launch of new products - Qualified Fire Marshal and First Aider
Skills
  • Fashion
  • Packaging
  • Marketing PR
  • Branding
  • Print Design
  • Logo Design
  • Illustrator
  • Indesign
  • Photoshop
  • Powerpoint
  • Word
  • Layout
  • Premiere Pro
  • OS and iOS
Education
    BA(Hons) Fashion Promotion
     - 
    Graduated with 1st Class Honours
    Foundation in Design Media
     - 
    Specialised in Graphic Design Grade Achieved: Distinction