Annika Allen

Digital Marketing Expert & entrepreneur

London, United Kingdom
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About me

A digital marketing expert and fierce entrepreneur, Annika Allen has managed to work for and alongside brands such as Google, Universal, Sleek, BBC, Channel 4, Luster International, Crimestoppers, Urban Development planning, designing and delivering global digital campaigns and producing engaging content. Annika began her career as a journalist and migrated into TV production working on shows such as 10 Years Younger (Channel 4), Holiday Showdown (ITV), 60 Years of RnB (MTV) and Richard and Judy (Channel 4). Her journey into entrepreneurship began when she co-owned youth lifestyle publication Flavourmag and continues with her new business The Colour Network - a black lifestyle and entertainment she owns with Kojo Anim. The recently created the Black Magic Awards to honour women who have paved the way in a variety of industries from music to sport. Her entrepreneurial spirit, creative flair and go-getting attitude has enabled her to build businesses and brands and empower the next generation of creative talent through digital communications and entertaining and educational experiential events. With a passion for championing diversity, empowering women, youth and creating engaging content, she enjoys telling stories using video, audio, writing and social media.


  • Digital Expertise
  • Journalism
  • Producing Televison
  • Communications
  • Event Magagement
  • Marketing
  • Email Marketing
  • Social Media Digital Strategies
  • Production/project Management
  • Editorial

Work history


Digital Manager

Crimestoppers Trust

Sep 2015
  • London, United Kingdom
  • Full Time
  • I have excellent all-round digital skills, which is needed in this role. In particular digital project management and campaign creation and management. Working with an innovative digital team and range of stakeholders on numerous concurrent digital projects and developing content the day to day tasks for this role are varied.


Digital and Project Manager

Deal Real Legacy (Creative Media Networks)

Jan 2015 - Jul 2016
  • London, United Kingdom
  • Freelance
  • Creative Media Network combines youth engagement and music to develop amazing initiatives. In 2015 we designed a Youth Engagement Programme offering 10 teenagers live briefs, networking opportunities and an accredited qualification. The project also included mentoring from industry influencers, advice on career paths, and internships with a series of talks and workshops from Soho media companies and Carnaby brands. The programme ran alongside the opening of Deal Real Legacy pop up shop at 14 Newburgh Street which launched on Record Store Day on 18 April 2015. This showcased new talent in fashion, art and music as well as playing host to a photography exhibition showing highlights from the original store, plus weekly in-store gigs with a line up including Kate Tempest, Kano and Tinchy Stryder plus more.


Digital and Events consultant

Urban Development

Jan 2013 - Apr 2015
  • London, United Kingdom
  • Freelance
  • Responsible for curating and delivering monthly business development workshops, engaging and entertaining seminars and networking events for emerging professionals from the music and creative industries. Programme and event manager for the Industry Takeover All Dayer, which involved developing the topics for seminars and breakout sessions, booking speakers, marketing the event and talent liaison and event management on the day.