I have a background in luxury and fashion. My experience in digital marketing, has led to a focus on paid media, partnerships and digital strategy, particularly helping brands to leverage and produce strong online content.
Skilled in; Fashion, Content Production, Copywriting, Digital Marketing, Social Media, Paid Media, Creative Direction and Strategy.
Work history
T
T
Head of Digital MarketingTwiin
London, United KingdomFull Time
My current role at Twiin as Head of Digital Marketing has extended across the business. Alongside management of all digital channels, other responsibilities have included;
Supporting the website build and development
Managing social channels, both organic and paid
Copywriting for all product descriptions, brand snippets and onsite copy
Content creation across site and social channels
Managing all online content
Project managing & creative direction for photoshoots
Implementing TOV, aesthetic guidelines and best practice for social channels
Influencer outreach and management
Securing collaborations and partnerships
Creating online strategy and budget proposal, including forecast
Campaign planning, particularly across social channels
Online Marketing ExecutiveLiberty
London, United KingdomFull Time
Online Trader:
My initial role began in assisting the migration to the new Liberty London site. Subsequently, I worked with women’s accessories online, my responsibilities include;
•Managing online merchandising, product uploads, working closely with the buyers to create edits and content pieces
• Daily and weekly sales and creating and analysing reports, ensuring that we are hitting KPIs
• Managing online concession brands and guaranteeing we are able to fulfil orders
• Creating briefs for the development team to produce content
• Ensuring the online experience is on par with the luxury experience of the store
• Working across Demandware, Fresca and AX
+ Show more
Skills
- Fashion
- Marketing PR
- Art Direction
- Social Media Marketing
- Photograpghy
- Content and Media Writing
- Ecommerce Demandware
- Creative Writing/blogging
- Content/copywriting/writing/editorial/advertising
- Influencer Management
Education
U
U
BA History of Art HonsUniversity of Sussex
- Brighton, United Kingdom
BA History of Art Hons