My knowledge of marketing, strategic planning and media communications stems from my desire to achieve creative outcomes. I have been able to practically apply the theoretical knowledge and skills gained from my degree and I am currently seeking to specialise in the field of marketing strategy and innovation.
Work history
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Strategy and PlanningJ. Walter Thompson
- Dubai, United Arab EmiratesInternship
o Created production timelines on behalf of the account management team and developed creative briefs for the creative team to facilitate communication strategies for Bepanthen and developed testimonial storyboards for TV and social media executions.
o Enhanced a thematic positioning and a name for HSBC’s suite of New-To-Country offers and assisted the creative team in the development of materials and collateral that communicate relevant messaging at various stages of the consumer journey.
o Independently developed research and insight reports on culture, target markets and trending digital innovation for Nike MENA to drive interest, gain industry recognition and plan future events with local and regional athletes.
o Co-presented campaign ideas with the Planning Director and Senior Planner to cross-functional departments including account management and creative team for the launch of Priorin Capsules and Shampoo across multiple channels to influence brand recognition in the region and drive online conversation.
o Led JWT's internship training program (JWT101) and introduced a team of 5 interns to the roles of the Thinkers, Ideators and Makers in the agency, ‘Pioneering Process’, Planning Tools and JWT Intelligence Reports.
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PlannerJ. Walter Thompson
- Dubai, United Arab EmiratesInternship
o Prepared key marketing initiatives for The Coca-Cola Company’s brands, including Coca-Cola, Schweppes and Fanta within MENA region, focusing specifically on maximising online and offline marketing strategies across various touchpoints in the region.
o Planned and implemented Above-The-Line and Below-The-Line communication strategies for the launch of Bentley (Benteyga, Mulsanne and Continental GT), enhancing regional brand perceptions in MENA.
o Developed a campaign and social media strategy in Saudi Arabia and UAE for J&J’s Listerine Miswak Mouthwash to leverage new product development, increase brand recognition and drive sales.
o Analysed critical long-term marketing strategies for HSBC through analysis of existing campaign performance, business results and market share presence in the last 12-months.
Skills
- Foreign Languages
- Adobe Premiere Pro
- Adobe Photoshop
- Spss
- Google Analytics
- Microsoft Office
- SEO Content
- Photography
- Art Design
- Google Adwords
Education
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MSc Marketing Strategy and InnovationCass Business School
London, United Kingdom
Modules include: Marketing Strategy, Marketing Research, Digital Marketing & Social Media, Brand Management, Product Innovation and Business Sustainability.
o Member of Cass Marketing Society (2017-Present).
o Cass Global Women’s Leadership Programme (2017-Present).
o Evaluated and developed the marketing initiatives for Ocushield (Tech and Healthcare start-up) to improve their portfolio and develop a
new marketing plan for the business (2017).
o Successfully pitched a strategic and creative marketing collaboration for Colgate-Tesco for a 6-week campaign to tackle poor child dental
healthcare in the UK (2018).
o Created an integrated campaign for BumbleZest, a UK-based health shot company, to leverage their branding, digital marketing strategies
and insights on consumer behaviour (2018).
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BA in Media, Communications and ManagementRegent's University London
- London, United Kingdom
o Alumni representative for the BA Liberal Arts program and Media Communications department.
o Dissertation investigating how social media platforms achieve client engagement within the hospitality industry in India (First Class Honors).
o Photograph selected for the ‘Visual Eyes Photography Exhibition’, The Knapp Gallery, Regent's University London (2016)