Anouchka Bala

Retail & Entertainment Marketer

  • LocationUnited Kingdom

About me


Bilingual in English and French with 11 years experience developing strategies and implementing multi-channel solutions at an International scale for leading brands and rights holders primarily within entertainment, fashion, luxury, beauty, retail and FMCG. My experience spans integrated marketing and communications working for the likes of Universal Music, Sony Music, Michael Kors, Harry Winston, Dior, Tommy Hilfiger, Cartier, Esquire (Hearst), Estée Lauder Group, Orange UK, Sony Mobile Global, Japan Tobacco International, Kofi Annan Foundation, Bacardi Global Brand, Blue Label, Chivas, Veet (Reckitt Benkiser), Isklar and Lancome (L'Oréal)... Creative, passionate, versatile, dynamic and commercially driven with a highly entrepreneurial approach, developing brands, reinventing brands and creating new brands altogether. Passionate entrepreneur, I launched luxury fashion multi-brand eCommerce platform LUXX LAB in 2011 working with the likes of Natasha Zinko, Max Fowles and Smith/Grey. Since its closure, I have gone on to F/L agency-side joining my agency partner Nicolas Lavrov Studio working across visual communications and marketing for both start-up and established clients.



  • Fashion
  • Advertising
  • Film
  • Music
  • Digital
  • Account Management
  • Beauty
  • Marketing
  • Communications
  • French
  • Luxury
  • Integrated Experience
  • English
  • Global Experience

Work history


F & Client Director

Nicolas Lavrov Studio

Dec 2014
  • Clients: LANCOME, YES SIR, MISSOMA + BMG CHRYSALIS to name but a few Generate new business leads and grow existing accounts, draft proposals, creative brief and scope Develop digital, social and print visual communications strategies and oversee delivery of tactics: branding, eCommerce and interactive web design, build and management, content creation, marketing and optimisation Work alongside Founder + Creative Director and his project management, UX and development teams Work simultaneously with established and start-up clients alike Portfolio available


F & Account Director


Jul 2014 - Nov 2014
  • CLIENT JAPANESE TOBACCO INTERNATIONAL Responsible for creating and delivering the Mevius toolkit for SE Asian markets (2 premium product launches) Created inspirational and innovative POSM, branding, retail, experiential, digital and PR ideas through highly-visual content and copy for delivery across Consumer, Internal and Trade audiences Worked w/ Partner, Strategy Director, Production Director, SAM and 4 design agencies


F & Global Account Director


Sep 2013 - Jun 2014
  • Client: SONY MOBILE GLOBAL Devised global scope, drafted proposals, one pagers and pitch decks Led initial test period identifying tiered strategic partnership opportunities Researched and built targeted pipeline of selected rights holders across music, film, art, sport and games: Warner Music, Universal Music, Sony Music, Modular Records, Warner Bros, Fox, Weinstein, Disney, Pathé, Lionsgate (…) Responsible for driving global awareness, engagement and loyalty to XL through creation, production and activation of unique content-driven campaigns (Rio 2, Godzilla, Jupiter Ascending, Lego Movie, Maleficent, Noah and Hercules) using compelling video, visuals and copy across mobile, digital, social? and eCommerce Tendered for long-term contract and pursued additional new business opportunities Reported to MD and responsible for 1 AD, 1 AM and 1 AE


Founding Partner & Director

Luxx LAB

Jan 2011 - Feb 2014
  • Designers: NATASHA ZINKO, SMITH/GREY, SOPHIA KAH, BEACH CANDY, TATJANA ANIKA, VIOLET DARKLING & MAX FOWLES (…) Created and launched highly-curated multi-brand eCommerce platform for independent luxury fashion designers SOW included business plan writing and activation of a lean business model Wrote creative briefs working w/ Nicolas Lavrov Studio across branding, prototyping, multi-brand website design and build, checkout funnel, payment gateway and shipping integration, eCRM, UX, eNewsletter and banners Online & offline BTL strategy deployed - content creation, editorial copywriting, SEO, PPC, affiliate marketing, strategic partnerships, digital, social, email, print, promotions, advertising and PR B2B pitch work to secure designer labels - led all ‘procurement’ meetings during LFW and PFW Exclusive NPD and capsule collections designed and produced Drafted Seller Agreement, T&C, Privacy Policy, FAQs w/ appointed lawyer in line w/ English Law Negotiated annual rate card w/ TNT at 60% for International delivery – pan-Europe & USA Ensured financial management, accounting and customer service


Group Account Director

Havas Worldwide

Dec 2009 - Jan 2011
  • CLIENTS: TOMMY HILFIGER, CARTIER, MICHAEL KORS, HARRY WINSTON, KOFI ANNAN FOUNDATION, CITROEN & MARQUIS VODKA Responsible for the launch of Entertainment Marketing Consultancy The:Hours London and appointed Managing Director of this division working across multi-channels with digital at the core Reworked agency business model into a more coherent in-house out-house full service offer responsible for driving new business and client servicing Collaborated w/ internal agencies aligning objectives and identifying deliverables for Blue Label, Nokia, Jaguar, Chivas, Peugeot & Isklar Leveraged personal network proposing services to Stella McCartney, Chanel, Paul Smith, W Hotels and Emirates Wins // Marquis Vodka 1,2M global integrated BTL campaign & Tommy Hilfiger 1,4M global full service campaign Full ownership of the marcoms program for each client from strategic input to day-to-day management of tactics In-depth understanding of the brands, policies and processes that impact upon the business Ensured financial management, monitoring forecast and plans to ensure business objectives were met Understanding and implementation of all company procedures and quality standards Experiential and PR activities to support the above at MIDEM, Lions, Cannes Film Festival, Basel, Fiac and Frieze Reported to CEO, worked w/ CFO, CD and responsible for the management of 1 AD, 1 SAM, 1 AM, 1 PM and 2 AE


F & Senior Account Manager

Havas Worldwide

Mar 2008 - Nov 2008
  • Clients: BACARDI GLOBAL & ORANGE UK Proposed and activated global music strategy working w/ selected talent across 25 countries Co-managed a steering committee of 12 International markets Responsible for creating exclusive content, amplification tools & asset management for all channels Planned and scheduled ATL campaign w/ Y&R, PR and digital single release with iTunes Lead talent booking and content creation for Orange’s tent at Glastonbury, digital and social channels Reported to Head of Entertainment and Music Director and managed by 1 AM and 1AE


Marketing Manager Europe

Sony Music

Jul 2005 - Mar 2008
  • EXTREME MUSIC working across Y&R, McCANN, DDB, BBDO, OGILVY, TBWA, PUBLICIS, JWT, LEO BURNETT, HAVAS WORLDWIDE, SAATCHI & SAATCHI, WIEDEN & KENNEDY, BBH, BBC, SKY, TURNER BROADCASTING, VIACOM (…) Launched and ran divisions in Paris, Amsterdam and Brussels in addition to responsibilities in London Lead new business, marketing, sales and account handling inline w/ global strategy Developed strategies and implemented multi-platform solutions (digital, social, experiential and print) Music Supervisor across leading global film, television, advertising, radio and online productions NPD across multi-formats from conception through to production and implementation Managed budgets, devised, executed and maintained marcoms plans / forecasts increasing wins and sales tenfold Coordinated events and PR to support new releases including regular travel to key markets Reported to Global Marketing Director and responsible for the career development of 3 executives


International Marketing Coordinator

Universal Music International

Jan 2005 - Jun 2005
  • Project management across International, strategic, catalogue, television and new format marketing divisions Analysed multi-channel campaigns for International releases (spend vs impact on sales)



International Business

Bristol Business School

Jul 2015 - Jul 2015


    Business Management

    EDHEC Business School

    Jul 2015 - Jul 2015