About me
Over the past 10 years I have had roles at within STRATEGIC PLANNING and BRAND MANAGEMENT. As a freelancer, I specialize in inspiring brands through CONSUMER INSIGHT and DESIGN THINKING to solve creative challenges and develop innovative solutions to business challenges.
I have worked for Nike, Converse, Sonos, Tommy Hilfiger, Mother London and insights agency thisMemento. As a brand specialist I build strategy, regional campaign plans, consumer experiences and events.
Please visit my website for some portfolio examples.
www.anoukswart.com
Thank you!
Work history
Consumer Insight & Brand Strategy
I lead market research, develop consumer insight for business and brand strategy, consult and execute campaign planning and project manage creative productions.
thisMemento. Sr Strategist lead Nike EMEA account (2010-2015)
Sonos EMEA. Campaign Specialist and Brand Experience manager (8 months)
Mother London. Creative Strategist Boots account. (4 months)
Converse Global Premium Footwear Strategy and UK Go-To-Market (6 months)
New World Fight Club account manager Tommy Hilfiger and Tom Tom (1 year)
Nike Running Brand Director
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Drove #1 market in Western Europe through meaningful consumer connections
Developed omni-channel marketing plans to grow the Running business
Pioneered social listening insights to fuel key brand initiatives and inform strategy
Managed local partnerships including Spotify, Philips Lighting, several f&b brands
Managed two direct reports, project teams of ten, creative and research agencies
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Skills
- Brand Strategy
- Production
- Design Thinking
- Brand Analysis
- Consumer Insights
- Event Mangagement
- Brand Creative Strategy
- Brand Communication Planning
- Experiences
- Marketing Advertising Campaigns
- Marketing Advertising Research
- Event Concepts Themes
- Consulting Clients