Anouk Swart

Brand Experiences & Consumer Insight

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  • LocationAmsterdam, Netherlands

About me

 

Over the past 10 years I have had roles at within STRATEGIC PLANNING and BRAND MANAGEMENT. As a freelancer, I specialize in inspiring brands through CONSUMER INSIGHT and DESIGN THINKING to solve creative challenges and develop innovative solutions to business challenges. I have worked for Nike, Converse, Sonos, Tommy Hilfiger, Mother London and insights agency thisMemento. As a brand specialist I build strategy, regional campaign plans, consumer experiences and events. Please visit my website for some portfolio examples. www.anoukswart.com Thank you!

Skills

 

  • Brand Strategy
  • Production
  • Design Thinking
  • Brand Analysis
  • Consumer Insights
  • Event Mangagement
  • Brand Creative Strategy
  • Brand Communication Planning
  • Experiences
  • Marketing Advertising Campaigns
  • Marketing Advertising Research
  • Event Concepts Themes
  • Consulting Clients

Work history

Currently

Consumer Insight & Brand Strategy

Self Employed

Jul 2010
  • I lead market research, develop consumer insight for business and brand strategy, consult and execute campaign planning and project manage creative productions. thisMemento. Sr Strategist lead Nike EMEA account (2010-2015) Sonos EMEA. Campaign Specialist and Brand Experience manager (8 months) Mother London. Creative Strategist Boots account. (4 months) Converse Global Premium Footwear Strategy and UK Go-To-Market (6 months) New World Fight Club account manager Tommy Hilfiger and Tom Tom (1 year)

2014

Nike Running Brand Director

Nike

May 2013 - Jun 2014
  • Drove #1 market in Western Europe through meaningful consumer connections Developed omni-channel marketing plans to grow the Running business Pioneered social listening insights to fuel key brand initiatives and inform strategy Managed local partnerships including Spotify, Philips Lighting, several f&b brands Managed two direct reports, project teams of ten, creative and research agencies

2009

Nikewomen & Nike Sportswear Brand Manager

Nike

Jan 2008 - Aug 2009
  • Adapted global strategy to local brand campaigns for NikeWomen and Sportswear Planned integrated brand campaign repositioning Nike Women through the insight of “Here I Am” over the course of a year. Developed athlete stories, organized influencer events, lead media partnerships, and retail activations Owned consumer insights platform to deliver on Global category meetings and pilot NikeWomen social community

2008

Strategic Planner

Nike

Jun 2005 - Jan 2008
  • Joined team of strategists [former consultants McKinsey, BCG, Bain] supporting EMEA leadership, defining and reviewing 5-year brand plans Managed market intelligence budget, aligning reporting with business needs Lead regional Brand Categories consumer insight projects and delivered on Global Consumer Kick-Off sessions