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•Digital Marketing - Responsible for online marketing and advertising at BOXPARK. This includes the BOXPARK Pop-Up Mall in Shoreditch and the e-commerce website BOXPARK Market Place - Social media strategy and implementation - Email marketing and segmentation - Website content - Managing PPC & SEO campaigns with outside agency - Implementing marketing campaigns alongside all the brands at BOXPARK •Event Marketing - Responsible for coordinating & marketing all events at BOXPARK -Over 150 events a year - Working alongside artists including: Ron English, Lucy Sparrow, Jenny Lewis, Dougie Wallace, PYMCA and Sam Taylor - Working alongside brands including: Smashbox, Ibiza Rocks, Hepatitis C Trust, HYPE, Porky's London, Art Republic, Defected Records and Onepiece - Acts including: Skream, Huxley, Sam Divine, Citizenn and Mele
Marketing & PR Manager at Drop Dead - www.dropdead.co Implementing and overseeing the brands marketing and PR strategy, including: •Digital Marketing -Social Media and paid advertising -Content -Email Marketing -Uploading and maintaining website content -SEO -160% increase in Facebook “Likes” to 680k -Over 200% increase in newsletter subscribers to 98k and subsequent increase in revenue from newsletters -Built up instagram following from 0 to over 250k followers •Retail Marketing -In-store events -Promotional materials •Event Marketing -Including booking and promoting full day concert at Tramlines Festival 2012 in 1000 capacity venue. Bands included Young Guns, Your Demise and Tek-One. •Collaborations & Licensing -The Simpsons Itchy & Scratchy Collection with FOX -Sega Mega Drive Classics collection with SEGA -T-shirt release with British rock band Young Guns •PR -Press releases and mail outs -Product placement (Including Justin Bieber, Rita Ora, Jay Baruchel, Skrillex and Jamie Campbell-Bower) -Artist relations -Photo shoots (International and UK) -Print materials
-Digital Marketing - Creating and managing content for the global website and regional social media sites, including; Facebook, Twitter, Email Newsletters, Tumblr, Google+, Youtube, Instagram and Pinterest. Using these platforms to increase traffic and sales. -Developing marketing plans and strategies for the US and global regions. Including; B2B marketing, online marketing, event marketing, press and retail marketing. -Artist relations and development.