Antronella-Marie Book

Global Brand Content, Social Media & Marketing Manager

Mid Level
London, United Kingdom
Locked Pro Plan feature


About me

An ambitious and enthusiastic Global Marketing, Brand Content and Social Media Manager. Creative with an eye for strategic marketing and meaningful content. Proactive and a driver of results. I am passionate about the work I do and look for companies that lead with strategy, encourage creativity and have the willingness to try new things.


  • Retail Marketing
  • Brand Marketing
  • CRM
  • Direct Marketing
  • Social Content Strategy
  • Content
  • Creative Stratgey
  • Marketing
  • Art Direction/copywriting/creative/digital/build/campaigns
  • Content Copywriter

People I’ve worked with

Companies I’ve worked with

  • Agent Provocateur

    Agent Provocateur

    • Fashion and Textiles

Work history


Content Marketing Manager

Agent Provocateur

Mar 2015
  • London, United Kingdom
  • Full Time
  • Global management of seasonal and localised marketing initiatives and events for over 120+ Retail and Franchise boutiques across all territories US, Canada, UK, EU, ME and APAC Three Direct Reports: Brand Content Coordinator, Marketing Coordinator & Intern Strategizing, conceptualising, developing and implementing look and feel of all seasonal campaigns and collection launches, marketing activations, gifting and events Build the Brand Content & Social Media department as a key area of the business for both brands, Agent Provocateur and diffusion line, L’Agent by Agent Provocateur Development, creation, implementation and copywriting of Global social media marketing strategy across all Global social media channels and Chinese social media channels including WeChat and Weibo. Direct report into the Global Head of Marketing and Global Marketing Communications Director Delivery of assets with Global Head of Graphics and Shoot Production Manager Calendar, budget, digital agency management, presentations, board reports and analysis Strategy and management of Chinese Social Media Agency including brand ambassador, influencer and blogger collaborations for Press and Marketing initiatives Management of CRM Retail strategy and Direct Mail campaigns for Retail and Franchise communication programmes Management of all Global Retail Marketing including: Brand Content and Social Media, Content Calendar, Copywriting, Advertising, Media & Visibility, CRM, Direct Mail, Loyalty programme, Consumer Gifting, Catalogues, Printed and Digital collateral, Store Openings, Public & Special Events, Castings, Brand Activations and overseeing Franchise Marketing Ensuring cross function with all key departments across Press, Retail, Merchandising, Ecommerce, IT, Franchise, VM, Graphics, Design & Production to optimise business objectives Calendar, budget, digital agency management, presentations, board reports and analysis



BA Creative Advertising Strategy

University of The Arts London (UAL)

Sep 2006 - Jul 2009
  • London, United Kingdom