A brand identity designer based in London.
Anushka is in pursuit of exploring the world by delving into the world of branding, communication and story-telling through imagery.
With a former Bachelor in Arts degree in Creative Direction for Fashion from the University of Arts London and former professional experience as a Business developer for Art Company, Culture Fox, Creative Designer for YuYu Designs, London, Visual arts and creative producer assistant at P R Entertainment, Showroom Assistant in Partners In Fashion, Creative Department Intern at Ogilvy & Mather and Menswear Sales Associate at Selfridges.
She is currently a Masters student at London School of Film, Media and Design, University of West London studying Advertising, Branding and Communication.
Projects
- 1.9.0.4 LaunchLaunch of Fashion brand 19.04 with Fashion Scout, a major platform for new international designers during London Fashion Week – spring / summer 2018. This involved helping with the creative direction for the event, creating content for social media as well as coordination during casting sessions, ad hoc photography and videography assistance.
- BA Creative Direction For Fashion Final Major ProjectHypothetical Brief for Zady This project adds to the ongoing experimentations on promoting sustainable fashion by looking at the brand : ZADY, and creating an Ad campaign which explores ‘A day in the life of a Zady Lady’, which is an abstract narrative that centres around a Zady Lady’s believes of practising sustainable fashion. The project builds on a solution focused approach to Zady’s overall aesthetic and focuses on communicating the ethical brand’s mission and values visually by exploring
Work history
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1. Business Development And Marketing ExecutiveCultureFox
- New Delhi, IndiaFull Time
• Relationship management of clients via verbal and email communication and meetings/ conferences.
• Identifying and Engaging with art education institutes from all over the world would benefit from the company's art focused experiential journeys.
• Creating email marketing campaigns to promote Culture Fox programmes.
• Performing day-to-day email marketing activities including email campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns the company.
• Helped develop and Improve the overall business outreach plan for the Culture Fox.
• Representing Culture Fox during Start-up Conferences
• Networked and interacted with local, national and international associations to optimize industry connections throughout.
• Organised meetings to design the best marketing strategy for product offerings.
• Investigated and addressed business development issues to mitigate problems in a proactive manner.
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Social Media And Creative Producer - InternshipP R Entertainment
- London, United KingdomInternship
• Created social media content for for the launch of Russian brand 1.9.0.4 During London Fashion Week (SS 17) ! - Helped in executing the various tasks given , taking on increasing responsibilities in developing the company's international campaigns with all clients.
• Provided the company with information and research on growth opportunities - Assisted with the creative direction for the event as well as coordination during casting sessions as well as ad hoc, photography and videography.
• Analyzed social media campaigns and activities using Buffer and Trello to ensure effectiveness, making recommendations for enhancement.
• Wrote an average of 3 -4 press releases and media advisories for event announcements and public relations efforts.
• Boosted website traffic by 15% by creating an integrated social media strategy.
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Skills
- Photoshop
- Creative Direction
- Digital Design
- Adobe Indesign
- Art Direction
- Branding
- Branding Ideas