Work history
Media ExecutiveM&C Saatchi
Media Executive
- Working across 3 Travel applications: Skyscanner, GetYourGuide and HostelWorld
- Launched New Travel Applications GetYourGuide in German and UK Markets
- Delivered daily spend reports, analysis and strategy updates to clients
- Optimise campaigns across all social and publisher platforms
- Liased with international clients and deliver weekly campaign status sheets
- Attended client meetings and constructed contact sheets
- Launched John Lewis ‘Bare and Hare’ Mobile Marketing campaign; managed budgets and negotiated rates with suppliers
- Created Insight reports for Skyscanner
- Developed a Strategy brief for Ocado
- Attended Brainstorming Sessions with the Mobile Strategy Team
Digital Acount Executive
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- Digital Account Executive
- Worked predominantly across 5 National Brands: Carphone Warehouse, Big Yellow Storage, EuroCarParts, News International and Britvic Drinks
- Delivered daily advertising spend reports, analysis and presented weekly strategy updates to clients
- Constructed digital display campaigns for EuroCarparts and optimised target consumer groups according to Click Through Rate
- Implemented and monitored the spend of The Kate Moss Partnership with Carphone Warehouse across multiple display platforms (Facebook, Twitter, Desktop, Mobile)
- Utilised Marketing tools (Mail Chimp) to construct an email strategy for Luxury clothing brand ME+EM
- Delivered daily reports on The Sun’s ‘Second Sight’ filter; making sure stories were categorised appropriately
- Attended offline Carphone Warehouse meetings to integrate channels across campaigns and offer competitor updates
- Delivered weekly Facebook updates for Brtivic Clients and future strategies to optimise the campaign
- Implemented the Tango Video ‘Arrggh’ Seeding Campaign on Youtube which went to ‘The Top 10 Videos’ most played after a 5 year hiatus from the brand
- Produced multiple case studies on the landscape of digital media and presented to clients i.e. ‘How Augmented reality bridged the gap between Offline and Online Platforms’
- Brand Ambassador for partnered Charity Get Connected, organised fundraising events and volunteered on The Annual Media Quiz
Skills
- Advertising
- Events
- Marketing PR
- Excel
- Powerpoint
- Word
Education
BSc
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Economics
Health Economics
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Health Economics