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Media Executive - Working across 3 Travel applications: Skyscanner, GetYourGuide and HostelWorld - Launched New Travel Applications GetYourGuide in German and UK Markets - Delivered daily spend reports, analysis and strategy updates to clients - Optimise campaigns across all social and publisher platforms - Liased with international clients and deliver weekly campaign status sheets - Attended client meetings and constructed contact sheets - Launched John Lewis ‘Bare and Hare’ Mobile Marketing campaign; managed budgets and negotiated rates with suppliers - Created Insight reports for Skyscanner - Developed a Strategy brief for Ocado - Attended Brainstorming Sessions with the Mobile Strategy Team
- Digital Account Executive - Worked predominantly across 5 National Brands: Carphone Warehouse, Big Yellow Storage, EuroCarParts, News International and Britvic Drinks - Delivered daily advertising spend reports, analysis and presented weekly strategy updates to clients - Constructed digital display campaigns for EuroCarparts and optimised target consumer groups according to Click Through Rate - Implemented and monitored the spend of The Kate Moss Partnership with Carphone Warehouse across multiple display platforms (Facebook, Twitter, Desktop, Mobile) - Utilised Marketing tools (Mail Chimp) to construct an email strategy for Luxury clothing brand ME+EM - Delivered daily reports on The Sun’s ‘Second Sight’ filter; making sure stories were categorised appropriately - Attended offline Carphone Warehouse meetings to integrate channels across campaigns and offer competitor updates - Delivered weekly Facebook updates for Brtivic Clients and future strategies to optimise the campaign - Implemented the Tango Video ‘Arrggh’ Seeding Campaign on Youtube which went to ‘The Top 10 Videos’ most played after a 5 year hiatus from the brand - Produced multiple case studies on the landscape of digital media and presented to clients i.e. ‘How Augmented reality bridged the gap between Offline and Online Platforms’ - Brand Ambassador for partnered Charity Get Connected, organised fundraising events and volunteered on The Annual Media Quiz