Aoifa Smyth

Social Media and Content Assistant

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  • LocationUnited Kingdom

Skills

 

  • Fashion
  • Marketing PR
  • Word
  • Social Media
  • Content Creation
  • Strategic Operational Planning
  • Copywriting
  • Social Media Campaign
  • Campaign
  • Social Meda Strategy
  • Social Media Content Creation
  • Social Media Community Management
  • Reporting Analytics
  • Scheduling Strategy
  • Teamwork and Co-operation

Work history

Currently

Social Media & Content Assistant

Aquascutum

Nov 2013
  • I am responsible for the day-to-day running of Aquascutum's social media content and campaigns across all channels including Twitter, Facebook, Pinterest, Instagram and Google+. Covering the areas of acquisition, engagement, conversion and client / brand building activities. On top of that I create and correlate all of the content for the website.

2014

Freelance Copy Editor

Alex and Alexa

Jun 2014 - Nov 2014
  • Alex and Alexa is a children's clothing and toy ecommerce site. Here my main duty was compiling product descriptions that adhered to the brand's tone of voice and uploading them onto Netsuite and Magento. This was weekly rolling contract.

2014

Social Media & Editorial Assistant

Atterley Road

Jan 2014 - Jun 2014
  • At Atterley Road I was in charge of manning all of the social media platforms. We held weekly content meetings with the fashion editor and creative director in which we brainstorm ideas for the coming week. I then spread those ideas over the social media platforms according to my daily goals. I responded to all comments, tweets and private messages accordingly with the tone of the company. In the months I was at Atterley Road I helped to greatly grown the social media numbers, to much praise from the CEO, founder and fashion editor. I used Facebook, Twitter, Instagram, Pinterest and Polyvore to promote the brand. I assisted in writing all the copy that goes on the website on a daily basis, be it product descriptions, brand information or copy for features. I uploaded this content onto Magento, our CMS and retail platform. I categorised products for features and liaised daily with the merchandising and fashion production teams. .

Education

2014

Fashion and Lifestyle Journalism

London College of Fashion

Aug 2013 - Feb 2014