To make your brand stand out, you need to cut through the digital noise and learn how to do more with less. With strong knowledge of the digital landscape and a passion for storytelling, I can work with you to enhance your brand presence and engage your target audiences through the right strategic and marketing solutions. I have a proven track record in driving ROI and increased leads for clients.
I have partnered with global enterprise brands in the technology, education, publishing and government sectors to establish a solid brand identity and to enhance their digital presence. With a focus on content marketing, insights and lead gen tactics, I can work with you to drive meaningful results and increased revenue for your business.
My experience includes:
- Brand consulting and storytelling
- Content marketing and social media strategy
- Hosting masterclasses, training sessions and content marketing workshops
- Social media and editorial content creation
- Providing campaign analysis and reporting on ROI
- Client account management and coordination of content, design and editorial teams
- CMS strategy
If you are looking for consulting services, social media strategy or content creation for your business, please don’t hesitate to get in touch.
Work history
Client Solutions ManagerLinkedIn
- London, United KingdomFull Time
I partnered with enterprise clients and agencies within the Education, Professional Services and Technology sectors to deliver successful campaigns across the LinkedIn portfolio.
I acted as a strategic consultant for clients, working collaboratively to plan and execute campaigns that aligned to the brand's marketing goals, with a focus on how content and insights can improve lead generation. I provided content workshops, LinkedIn training and on-going strategic recommendations to ensure continuous optimisation of results.
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Social Media Account Manager & StrategistKing Content
- London, United KingdomFull Time
My main focus was content amplification and ensuring that my clients' content reached and engaged the right audience and delivered on all client objectives. I worked closely with the editorial and strategy teams to develop and execute innovative social media and native advertising campaigns that support wider content marketing strategies. I specialised in developing and executing brand awareness and lead generation campaigns for B2B technology clients.
Responsibilities included:
- Developing social media and native strategies in line with client objectives.
- Creating and managing social media and native content calendars, timelines, budgets and media plans.
- Media buying, implementation and campaign set up.
- Day-to-day client account management.
- Online community management.
- Daily management and optimisation of paid social media/ native campaigns.
- Providing performance reports and analysis to ensure all client KPIs have been met.
- Providing on-going strategic recommendations based on analysis of campaigns.
- Building relationships with social platforms and native publishers.
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Skills
- Brand Consultancy
- Marketing
- B2B Marketing
- Content Marketing
- Content
- Brand Content
- Blog Content
- Content Advisor
- Social Media
- Paid Social
Education
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M.Sc Interactive Digital MediaTrinity College Dublin
- Dublin, Ireland
Awarded 1st Class Honours
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BA (Hons) English Literature (1:1)University College Cork
- Cork, Ireland
Awarded 1st Class Honours
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Awards
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Winner of the Content Marketing ROI/Measurement Award - 2016The Content Marketing Institute