April Edgar

April Edgar

PR ManagerAmsterdam, Netherlands
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April Edgar

April Edgar

PR ManagerAmsterdam, Netherlands
About me
"With fearless ambition, self-made connections and a creative eye for any medium, April has curated and broadcast the work of some of the world’s best-known artists. A gifted and versatile storyteller, April has worked right across the creative industries; as editor, marketer, designer, community manager, organiser and publicist. Starting with an artist’s own principles/aims of/for self-presentation, April helps creatives find their own voice and amplify their story through organic partnerships and publicity, strictly valuing quality over quantity. In her six years in the industry April has worked on exciting collaborations with Riz Ahmed, FKA twigs, Solange, IDLES, Tyler Mitchell, Renell Medrano, Grimes, Michel Gondry and Bon Iver." - The first time someone else wrote my biography, it sounds much better than my old one, thanks Leo!
  • FKA twigs x WeTransfer - We Are The Womxn
    FKA twigs x WeTransfer - We Are The WomxnWe Are The Womxn is a short film on healing through dance and the empowerment and community amongst womxn, in particular the dancers who make up Atlanta's dance scene. Partnering with FKA twigs' team from XL Recordings, I led the PR campaign for WeTransfer's third collaboration with twigs, working with our in-house designers to create the media assets. We secured coverage in over 25 top tier publications and also launched a social media campaign through twigs' social in support of sex worker
  • Exclusive Solange interview and behind-the-scenes material from art film "When I Get Home" on WePresent
    Exclusive Solange interview and behind-the-scenes material from art film "When I Get Home" on WePresentI led the PR campaign for Solange's exclusive interview on WePresent, working in collaboration with Purple PR to release the film exclusively through private screenings for free in art galleries and museums around the world. WePresent Editorial Piece - https://wepresent.wetransfer.com/story/solange-knowles-when-i-get-home/ When I Get Home, Director's Cut - https://www.youtube.com/watch?v=Q55AVeXzqeE Press Release - https://wetransfer.pr.co/181049-exclusive-solange-interview-and-behind-the-scen
  • Breaking the Circle, WePresent x Tobias Nathan
    Breaking the Circle, WePresent x Tobias NathanA music documentary which spotlights the womxn reclaiming Brazil's Samba Circles and opposing the country's rampant gender inequality, homophobia and racism. I led the PR launch of this editorial piece on WePresent, WeTransfer's editorial platform. Alongside media outreach I also organised a private screening and Q&A with the Director as part of the UN Women's HeForShe Arts Week in Amsterdam with Danielle Boelling & Rob Alderson from WePresent's editorial team. I interviewed Tobias Nathan at
  • London dinner party for WeTransfer
    London dinner party for WeTransferTogether with Julia Khan Anselmo and Lucy Pike, we organised a dinner in London to celebrate WePresent's 1st birthday. WePresent is WeTransfer's editorial platform for unexpected stories about creativity. The dinner was for a small, curated crowd of creatives and journalists.
  • Migrant Sound - WE ARE Pi x Boiler Room
    Migrant Sound - WE ARE Pi x Boiler RoomAt Hooton PR Agency, I lead the launch of the Migrant Sound music documentary series for our client WE ARE Pi, made in collaboration with Boiler Room. The Migrant Sound series spotlights the incredible contributions made by the Windrush generation on the UK music scene, covering genres from Punk to Dancehall. To amplify the launch of the series, we curated a private screening event as part of the ADE (Amsterdam Dance Event) programming at a club called melkweg, followed by a Q&A with Executive
  • Ladyfingers, short film by Lucia Martinez
    Ladyfingers, short film by Lucia MartinezIn my role as PR coordinator at Hooton we launched short film, Ladyfingers on behalf of our client Cream Paris.
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Projects credited in
  • WePresent - Renell Medrano: PAMPARA
    WePresent - Renell Medrano: PAMPARAPhotographer and director Renell Medrano has always been inspired by her homeland, the Dominican Republic, and the rich heritage of the country her parents were born in. Renell grew up in the Bronx, but visited the Dominican Republic regularly throughout her childhood. For PAMPARA, a collaboration with WePresent, Renell returned to the Dominican Republic for the first time since her teenage years to explore the culture that formed her, resulting in a a temporary exhibition of images and a film
  • WeTransfer x Please Leave
    WeTransfer x Please LeaveWeTransfer’s ever-growing suite of creative tools have one unifying principle: to help you get your ideas out as efficiently and beautifully as possible. It was this insight that inspired the campaign and film, “Welcome to WeTransfer. Please leave.” — a statement that refutes mindless scrolling in favor of real world experiences that inspire true creative output. WeTransfer asked Stink Studios to take a challenging position in their category while also announcing a broader set of tools and a ne
  • Squarespace partners with WePresent: Make It Real
    Squarespace partners with WePresent: Make It RealSquarespace and WePresent would like to announce their latest collaboration, a docu-series entitled, “Make It Real.” Featuring four woman-identifying Black Squarespace customers from the U.S. and the U.K., the videos highlight personal and professional stories that speak to the entrepreneurial spirit. Black women are the fastest growing segment of entrepreneurs and small business owners, particularly in the United States, forging paths for the new generation to follow and setting standards for t
  • WeTransfer Ideas Report 2019
    WeTransfer Ideas Report 2019We asked 20,000 creatives from almost every country on the planet seven questions on how they develop their ideas. Ideas are a messy business. They’re maddening and unpredictable. There are dead ends, wrong turns and all manner of false starts. To get our heads around them, in 2018 we created the first ever WeTransfer Ideas Report, asking 10,000 creatives about how, when and where they get their best ideas. But we couldn’t leave it at that. You see, having an idea is only half the battle. Once
  • The Long Goodbye - Riz Ahmed x WePresent
    The Long Goodbye - Riz Ahmed x WePresentActor, musician and activist Riz Ahmed has never been afraid to speak his mind. Whether in the roles he chooses or giving impassioned speeches in parliament, his work is reflective of what is happening in the world today. Now to coincide with the release of his new album, The Long Goodbye, Riz is releasing a new short film of the same name, as part of a collaboration with WePresent and directed by Aneil Karia. A sobering and powerful watch, The Long Goodbye imagines a dystopian near future and s
  • Squarespace x WePresents: Make It Real - Sharmadean Reid
    Squarespace x WePresents: Make It Real - Sharmadean ReidDirected this series about representation in business focusing on black female entrepreneurs for Squarespace and WePresent Words by Squarespace Photos by Matt Dempsey
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Work history
    IXCHEL Collective logo
    IXCHEL Collective logo
    Amplification ManagerIXCHEL Collective
    Bristol, United KingdomFreelance
    WeTransfer logo
    WeTransfer logo
    PR ManagerWeTransfer
     - Amsterdam, NetherlandsFull Time
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  • Digital Media
  • Events
  • Marketing PR
  • Branding
  • Art Direction
  • Email Marketing
  • Market Research
  • Marketing Strategy
  • Social Media Marketing
  • Communications
  • Illustrator
  • Indesign
  • Photoshop
  • Writing
  • Content
  • Content Curation
  • Paid Social
  • Socia Media
  • PR
  • Journalism
  • Concept Development
  • Public Relations
  • Strategy
    New Politics and AfrofuturismUniversity of the Underground
    Amsterdam, Netherlands
    Fashion Retail Academy logo
    Fashion Retail Academy logo
    Level 4 Fashion Buying and Range Planning DiplomaFashion Retail Academy
     - London, United Kingdom