April Edgar

PR Manager

Mid Level
Amsterdam, Netherlands
Locked Pro Plan feature


Projects credited in

About me

I'm intuitive, naturally curious and enthusiastic to learn, with diverse experience in the creative industries. A common thread throughout my career to date is creative storytelling and this is something I'd love to continue to pursue. I'm looking for a vibrant working environment where I feel inspired by the work and have the opportunity to grow and develop my skills.


  • Digital Media
  • Events
  • Marketing PR
  • Branding
  • Art Direction
  • Email Marketing
  • Market Research
  • Marketing Strategy
  • Social Media Marketing
  • Communications
  • Illustrator
  • Indesign
  • Photoshop
  • Writing
  • Content
  • Content Curation
  • Paid Social
  • Socia Media
  • PR
  • Journalism
  • Concept Development
  • Public Relations
  • Strategy

People I’ve worked with

Companies I’ve worked with

  • Technology Will Save Us

    Technology Will Save Us

    • Non Creative Industries
  • Squarespace


    • Technology
  • WeTransfer


    • Publishing
  • Glug


    • Events

Work history


Amplification Manager

IXCHEL Collective

Mar 2020
  • Bristol, United Kingdom
  • Freelance


PR Manager


Jan 2019
  • Amsterdam, Netherlands
  • Full Time


PR Coordinator


Mar 2018
  • Amsterdam, Netherlands
  • Full Time
  • A creative and strategic boutique PR agency sharing the work of companies defining and impacting culture. At Hooton we work on projects ranging from short films and documentaries, creative collaborations, exhibitions, product launches and business growth. Our clients include: WE ARE Pi, Ace & Tate, BETC Paris, Zoku, Arch & Hook and Cream Paris. I have developed my research, project management, writing, social media management and strategic skills. I have also exercised my enthusiasm for creativity and communications and explored experimental ways to talk to the growing media landscape.


Editor at Large and Event Organiser


Sep 2016
  • London, United Kingdom
  • Freelance
  • - I created and launched 'Glug Profiles', a regular interview feature on Glug's website. The series was based on Glug speakers, hosts and prominent industry figures in the digital and creative industries. - Launched Glug Reading and Glug Amsterdam as new global chapters, raising the profile through social media, content and event organisation. - Managed Austin Fraser's relationship with glug as its exclusive UK recruitment partner.


Content & Social Media Coordinator

Trashure Studio

Mar 2018 - May 2018
  • Amsterdam, Netherlands
  • Internship
  • Trashure Studio, a minimalistic design and creative studio based in Amsterdam. This was a three-month internship when I first moved to Amsterdam to help relaunch the agency's online magazine and set out a social and content strategy for the business.


Content & Community

Austin Fraser

Oct 2015 - Mar 2018
  • London, United Kingdom
  • Full Time
  • This was a global marketing role that covered a broad scope of responsibilities supporting Austin Fraser's international expansion and staff retainment. - Managing and maintaining Austin Fraser’s online presence, tone of voice and employer branding. Creating best practice guidelines and training programmes for the wider company. - Creating content: photography, video (filming and editing), graphic design, blogs, press and website copy. - I ran monthly social media training sessions and one-to-one coaching for the recruitment consultants as an extension of our learning and development team. - Liaising directly with industry journalists and reporters to execute the PR and media relations strategy. - Lead and enable the consultants to organise meetups and events within their markets as part of a new marketing strategy.


Fashion Editor

Jungle Magazine

Apr 2014 - Feb 2018
  • London, United Kingdom
  • Internship
  • Jungle is an international fashion and culture publication based in London that aims to inspire and empower its readers through creative freedom, forward-thinking and artistic expression. Working closely with the Editor-in-Chief, Deputy Editor and the music, fashion and art editors to plan the themes of upcoming issues and translating this into engaging editorials. I sourced and managed teams of freelance creatives for shoots, interviews and videos, working collaboratively to create inspiring content and creative direction for both our online journal and our print magazine.



Level 4 Fashion Buying and Range Planning Diploma

Fashion Retail Academy

Sep 2015 - Jul 2016
  • London, United Kingdom