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A freelance brand consultant specialising in trend research, consumer insight and strategy. Things I’m into; understanding human behaviour, creating a socially and environmentally positive legacy and the potential of cross-pollination of ideas. I work across industries and sectors with a focus on the thread of changing consumer attitudes and behaviours, in order to help brands incorporate a human first strategy. Cover image credit: 'A Load of Jargon' by Isabel + HelenLocked Pro Plan feature
The fastest growing business in Europe, joining as the first employee to bring human truths to the marketing team. Responsibilities: - Delivered strategic brand platform for global marketing planning - Developed consumer profiling and typologies - Bought the consumer voice to many new business and product development decisions
Responsibilities: - Project lead on consumer insight and brand strategy briefs - Developed methodologies for qualitative research incl. ethnographic studies, in-home interviews, focus groups - Created network of contributors for audience-generated research and expert insight - Designed creative solutions for disseminating insight and delivering strategic platforms Projects: Tommy Hilfiger (Europe) Nike Foundation (UK) Converse (Global)
A Futures Consultant at the leading trend forecasting, insight and brand innovation agency, as part of the consultancy division. Projects included: - Brand positioning and platforms for Condé Nast Media Group - Innovation concepts for Lucky Magazine US - Communication strategy for Statoil - Product development strategy for Sony - Trend forecasting (for Panasonic - Trend and innovation programs for The Absolut Company - Consumer profiling for ALDO