Arabella James

Strategist

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  • LevelMid Level
  • LocationUnited Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsStrategist & Planner - Research Manager - Trend Forecaster

About me

A freelance brand consultant specialising in trend research, consumer insight and strategy. Things I’m into; understanding human behaviour, creating a socially and environmentally positive legacy and the potential of cross-pollination of ideas. I work across industries and sectors with a focus on the thread of changing consumer attitudes and behaviours, in order to help brands incorporate a human first strategy. Cover image credit: 'A Load of Jargon' by Isabel + Helen

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Skills

  • Presenting
  • Strategic Planning
  • Client Management
  • Consumer Behavior
  • Creative Thinking
  • Trend Forecasting
  • Consumer Insight
  • Marketing
  • Sustainability
  • Behaviour Change

Work history

2016

Research Manager

Deliveroo

Oct 2016 - Dec 2016
  • London, United Kingdom
  • Freelance
  • The fastest growing business in Europe, joining as the first employee to bring human truths to the marketing team. Responsibilities: - Delivered strategic brand platform for global marketing planning - Developed consumer profiling and typologies - Bought the consumer voice to many new business and product development decisions

2016

Brand Consultant

Matter

Mar 2016 - Oct 2016
  • Freelance

2016

Brand Consultant

Larsson & Jennings

Mar 2016 - Jun 2016
  • Freelance

2016

Lead Strategist

Protein

Oct 2015 - Sep 2016
  • London, United Kingdom
  • Freelance
  • Responsibilities: - Project lead on consumer insight and brand strategy briefs - Developed methodologies for qualitative research incl. ethnographic studies, in-home interviews, focus groups - Created network of contributors for audience-generated research and expert insight - Designed creative solutions for disseminating insight and delivering strategic platforms Projects: Tommy Hilfiger (Europe) Nike Foundation (UK) Converse (Global)

2015

Trends & Insight Lead

Courier

Jan 2015 - Dec 2015
  • London, United Kingdom
  • Freelance

2015

Strategist

The Future Laboratory

Mar 2011 - Jan 2015
  • Full Time
  • A Futures Consultant at the leading trend forecasting, insight and brand innovation agency, as part of the consultancy division. Projects included: - Brand positioning and platforms for Condé Nast Media Group - Innovation concepts for Lucky Magazine US - Communication strategy for Statoil - Product development strategy for Sony - Trend forecasting (for Panasonic - Trend and innovation programs for The Absolut Company - Consumer profiling for ALDO

Education

2010

Fashion

Northumbria University Newcastle

Sep 2005 - Jun 2010