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My design background brought me to an area of innovation. Putting the value of concept at the front leads to my processes of thinking and working skills. These skills can expand the boundaries of a possible outcome to strategic and management level, finally to create design-driven innovation. I am interesting in connecting the causes and effects in culture, society, and human. All the discourses affect the user or audience regarding speculating future and innovation opportunities. The design is my passion. To me, design is not just ‘design’; it is to understand every aspect of a problem – from the needs of people to economic frameworks – and on that basis design an appropriate and lasting solution. I also passionately believe that this design thinking can be used to build successful, sustainable businesses that can create a better world.
Responsible for packaging design and in-store communication for Nestlé’s brands including Milo, Nesvita, Bear Brand, Carnation and Cerelac Create new initiative ideas and develop point of sale materials design Manage and coordinate design projects between marketing managers and suppliers Participate in brand plan brainstorming sessions of every accountable brand
Designed monthly promotion booklets for Power Mall Department Store (Client: The Mall Group Company Limited) Created concept and designed “True Thailand” book project (Client: True Corporation Public Company Limited) Developed creative ideas for “Wake Up Thailand Campaign” (Client: iCARE Creative Social Agency, Magnolia Quality Development Corporation)
Winning a Silver Award for