Arana Anantachina

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  • LocationLondon, United Kingdom

Projects

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About me

 

My design background brought me to an area of innovation. Putting the value of concept at the front leads to my processes of thinking and working skills. These skills can expand the boundaries of a possible outcome to strategic and management level, finally to create design-driven innovation. I am interesting in connecting the causes and effects in culture, society, and human. All the discourses affect the user or audience regarding speculating future and innovation opportunities. The design is my passion. To me, design is not just ‘design’; it is to understand every aspect of a problem – from the needs of people to economic frameworks – and on that basis design an appropriate and lasting solution. I also passionately believe that this design thinking can be used to build successful, sustainable businesses that can create a better world.

Skills

 

  • Advertising
  • Branding
  • Print Design
  • Art Direction
  • Brand Identity
  • Design
  • Creative Direction
  • Print Campaigns
  • Illustrator
  • Indesign
  • Photoshop

Work history

Currently

MA Innovation Management Student

Central Saint Martins

Sep 2015

2015

Packaging Design & Visibility Specialist

Nestlé Limited

Jan 2014 - Jan 2015
  • Responsible for packaging design and in-store communication for Nestlé’s brands including Milo, Nesvita, Bear Brand, Carnation and Cerelac Create new initiative ideas and develop point of sale materials design Manage and coordinate design projects between marketing managers and suppliers Participate in brand plan brainstorming sessions of every accountable brand

2013

Graphic Designer

Well Done Bangkok Advertising Design Agency

May 2013 - Dec 2013
  • Designed monthly promotion booklets for Power Mall Department Store (Client: The Mall Group Company Limited) Created concept and designed “True Thailand” book project (Client: True Corporation Public Company Limited) Developed creative ideas for “Wake Up Thailand Campaign” (Client: iCARE Creative Social Agency, Magnolia Quality Development Corporation)

Education

2017

MA Innovation Management

Central Saint Martins

Sep 2015 - May 2017

    2012

    Bachelor of Industrial Design

    Chulalongkorn University

    May 2008 - Mar 2012

      Awards

      2014

      Adman Awards & Symposium 2014

      • Winning a Silver Award for

      2013

      Ploy-Saeng 10 Exhibition 2013

      • My