A writer and a bibliophile,with 8 years of work experience in marketing communications across NGOs and advertising agencies.
An avid reader, a creative concept thinker and a failed entrepreneur with a lot of learning to show for it, I believe that there's always a possibility to learn something new everyday.
So, get in touch if you're looking for a fresh perspective on your brand or just to chat about the latest Murakami novel.
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Skill sets :Brand Strategy, Creative Content Writing, Client Management, and Travel Branding.
Work history
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Content WriterFreelance
IndiaFreelance
Helping startups across sectors with inputs on brand strategy and communication.
- Single handedly developed the brand name and personality for a Barcelona based food startup; and worked with the founder to develop the brand extension strategy.
- Working with Parentof,a Bangalore based parenting app startup;to develop content for their website and mobile applications.
Co-founder & Business Development
- IndiaFull Time
WordWhile focused on creating engaging content for startups by disrupting the social media platform.
- Re-launched two online selling platforms on social media and increased the sale output by 15% in the initial 5 months of launch.
- Established a team of 3 people to successfully cover key roles in an early stage start up.
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Skills
- Advertising
- Excel
- Powerpoint
- Marketing Communications ATL
- Brand Management
- FMCG
- Content Writing
- Marketing
- Ad Strategy
Education
MSc International Tourism and Hospitality Management
- Leeds, United Kingdom
Recently rounded off an exciting three months completing my master’s dissertation which studied the consumer motivations to visit literary tourist destinations around the world!
Master Business Administration
- India
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