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Arathi Aravind

Brand Content and Strategy Specialist

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  • LevelMid Level
  • LocationKozhikode, India
  • AvailabilityLocked Pro Plan feature
  • ProfessionsMarketer - Account Manager - Content Writer

About me

A writer and a bibliophile,with 8 years of work experience in marketing communications across NGOs and advertising agencies. An avid reader, a creative concept thinker and a failed entrepreneur with a lot of learning to show for it, I believe that there's always a possibility to learn something new everyday. So, get in touch if you're looking for a fresh perspective on your brand or just to chat about the latest Murakami novel. ----------- Skill sets :Brand Strategy, Creative Content Writing, Client Management, and Travel Branding.

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  • Advertising
  • Excel
  • Powerpoint
  • Marketing Communications ATL
  • Brand Management
  • FMCG
  • Content Writing
  • Marketing
  • Ad Strategy

Work history


Content Writer


Jul 2016
  • India
  • Freelance
  • Helping startups across sectors with inputs on brand strategy and communication. - Single handedly developed the brand name and personality for a Barcelona based food startup; and worked with the founder to develop the brand extension strategy. - Working with Parentof,a Bangalore based parenting app startup;to develop content for their website and mobile applications.


Co-founder & Business Development


Nov 2013 - Dec 2014
  • India
  • Full Time
  • WordWhile focused on creating engaging content for startups by disrupting the social media platform. - Re-launched two online selling platforms on social media and increased the sale output by 15% in the initial 5 months of launch. - Established a team of 3 people to successfully cover key roles in an early stage start up.


Brand Leader

McCann WorldGroup

Feb 2012 - Mar 2013
  • Bengaluru, Karnataka, India
  • Full Time
  • The world's largest collaborative group of advertising agencies and a subsidiary of the Interpublic Group of companies. - Delivered powerful insights and created the brand communication plan for TVS Motors and Britannia Industries.


Account Supervisor

FCB Global

Nov 2010 - Dec 2012
  • Bengaluru, Karnataka, India
  • Full Time
  • FCB focuses on changing consumer behaviour to benefit its clients,people and society. - Instrumental in reviving a heritage brand image by interacting with the consumers who were primarily women and gauging their perception of the brand. - Conducted numerous qualitative studies through which new brand strategies and packaging ideas were formulated for this personal care brand.


Senior Brand Services Manager

Mullen LOWE Worldwide

Sep 2009 - Sep 2010
  • Bengaluru, Karnataka, India
  • Full Time
  • Mullen Lowe is a creatively driven integrated marketing communications network with a strong entrepreneurial heritage and challenger mentality. - Developed valuable insights which resulted in the re-branding of a laptop brand for Wipro, allowing the sales to rise by 30% in the first 6 months of the relaunch. - Co-created the positioning strategy for a new jewellery brand under the TATA enterprises and was entrusted with the successful launch of the said brand by the client.


Project Manager

McCann WorldGroup

Oct 2007 - Aug 2009
  • Bengaluru, Karnataka, India
  • Full Time
  • The world's largest collaborative group of advertising agencies and a subsidiary of the Interpublic Group of companies. - Was made the project lead and client point of contact within the first 3 months of working on the brand which helped me expand my experience and knowledge of the FMCG industry. - Spent time at the market place which was useful in developing new product ideas and product development strategies for the brand.


Account Executive


May 2006 - Oct 2007
  • Bengaluru, Karnataka, India
  • Full Time
  • TBWA is a global advertising network that holds 'Disruption' at its core to develop business-changing ideas for the brands it works with. - Managed and promoted over 5 different brands for the agency and participated in several new pitches. - Established new systems to ensure that the operational side of the business was handled smoothly, which resulted in the client entrusting the agency with new brands.



MSc International Tourism and Hospitality Management

Leeds Beckett University

Jan 2015 - Jun 2016
  • Leeds, UK
  • Recently rounded off an exciting three months completing my master’s dissertation which studied the consumer motivations to visit literary tourist destinations around the world!


Master Business Administration

School of Communication and Management Studies

Jun 2004 - May 2006
  • India


Bachelors in Business Management

PSG College of Arts and Science

Jun 2001 - May 2004
  • India