About me

Leading for innovation. Designing for people. Design passionate and creative by nature focused on leading, scaling and inspiring design teams in fast-paced environments and designing human-centred end-to-end brand experiences.

PostsProjectsExperienceTeam

Projects

• 4

  Sneakers for real peopleTWEST is a footwear lifestyle brand that borns with the desire to create comfortable, stylish, easy-to-wear sneakers, for real people. The project encompasses the brand strategy, brand identity and the creation of diverse brand applications.
• A d'Ariadna Patterns - Catalan pattern design collectionPattern design collection inspired in catalan and mediterranean culture & traditions.

Projects credited in

• 3

  London Design Festival 2018At Home with Hostmaker specialise in creating bold and theatrical interiors for homes and homestays. Believing that a home should be an experiential retreat, full of discovery and little details, local makers, live demonstrations and workshops brought the space to life. For London Design Festival 2018, at Home with Hostmaker invited the travel-curious and style-conscious to attend their 'Open House' pop up event in Clerkenwell at The Roundhouse. Based on three of their own unique traveller arc
• 2

  At Home with Hostmaker - rebranding our in-house design studioThe next challenge for the now 15-strong team was to grow and take on external design projects, while remaining true to its philosophy and still dedicating part of its work to Hostmaker. To do this, a separate identity was needed. One that would encapsulate the studio's values and approach.
• 2

  Design Ops - Improving design efficiencies and processesHostmaker teams are constantly searching for new ways to streamline the processes to work towards a common goal. The design department had a scenario worth looking at to improve its efficiency and collaboration. Identifying the key issues affecting the design team and tackling them with strategic solutions, allow the company to optimise optimize design team’s time and skills while winning operational efficiencies, and improving internal collaboration.
• 1

  Hostmaker InteriorsAfter keeping our interior design studio separately for almost a year, we decided to integrate it with the core Hostmaker product to give a consistent and seamless experience to our hosts and win internal efficiencies. Some of the integration key initiatives were the Interiors brand rebranding and the website redesign.
• 3

  Hostmaker Emails Communications Redesign - From workflows to codingSummary With the explosion of digitalisation, email communication has become a ​business ​must-have. As people receive an average of 50/100 emails per day, the challenge is ​now ​to break through into their inboxes. With that in mind and to keep as much consistency as possible across the markets in terms of content and visual design, and make our communications ​more effective, we started to redesign our host communications flow and email templates. Which included anything from updates to maint
• 2

  Hostmaker Modular Landing PagesThe goal was to create a versatile modular system that would allow the marketing team to plan the landing pages they need for each campaign, with responsive modules designed for each case. This modular system would require minimum effort from production and faster delivery times.

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Work history

Product Design Assoc. ManagerFJORD
Dec 2020Barcelona, SpainFull Time
Creative & Design, DirectorHostmaker
Jun 2018 - Nov 2020London, United KingdomFull Time

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Skills

• Design
• Creative Art Direction
• Analytic Skills
• Design Thinking
• Creative Management
• Creative Direction
• Team Management
• Brand Creative Strategy
• Experience Design
• Design Strategy

Education

U
U
B.A in Communication and Advertising - Specialisation in Design & CreativityUniversitat Pompeu Fabra
Sep 2011 - Jul 2015Barcelona, Spain