Ariane Jacotot

Digital Project Manager

  • LocationLondon, United Kingdom



  • Project Management
  • Stakeholder Management
  • Digital Marketing
  • Resource Management
  • Communication Skills
  • Web Analytics
  • Design Creative
  • CMS Platforms
  • Waterfall
  • Planning Project Execution
  • Budget Allocation
  • Agile/scrum Methodology
  • Project Documentation
  • Third Party Management

Work history


Digital Project Manager


Dec 2015


Digital Project Manager

Radio France

May 2013 - Aug 2015
  • • Managed the complete overhaul of a radio website ( 2 million visits, +55% in 6 months • Managed the development of new features and reported issues (, • Worked closely with web developers and designers, and alongside marketing and content teams • Supported Product Owners in defining functionalities, generating and organising Product Backlogs • Managed key stakeholders, provided regular status updates and reports • Conducted researches and used web analytics to understand users’ requirements • Produced project documentation including functional specifications and wireframes • Produced supporting documentation, trained and assisted users before launches


Digital Product & Project Manager

Le Figaro

Nov 2010 - Apr 2013
  • • Managed the launch of a new website ( 400,000 visitors after 1 year • Wrote functional specifications and oversaw external teams: web developers, designers, ergonomists • Implemented new features on a bespoke CMS to meet users’ requirements: food & wine pairing tool • Implemented eCommerce partnerships: wine price comparison tool, online wine accessories shop • Implemented marketing strategies to develop online acquisition channels: SEO, eCRM, Social Media • Mentored a Junior Digital Project Manager in charge of a wine database and daily support


Junior Digital Project Manager


Sep 2007 - May 2010
  • • Managed the development of 6/8 mini-sites a year (Chanel N°5, Coco Mademoiselle) with 3rd parties • Managed the creation and development of ad banners with ad servers (DoubleClick, Smart) • Gathered and analysed business requirements from international marketing teams (20 countries) • Managed key stakeholders and worked across many teams: technical, creative, marketing, ad, legal • Drove projects, planning, budgets and execution with external digital agencies and freelancers


Email Marketing Manager Apprenticeship


May 2006 - Aug 2007
  • • Managed all email campaigns with international marketing teams (15 countries) • Programmed templates into HTML, managed customers data and email management software • Prepared monthly reports, conducted benchmarks and A/B tests to optimise performance



Web Technologies, Visual Design, and Project Management


Sep 2004 - Sep 2007
  • Master degree in Engineering and Management of Digital Communication


Communication and Advertising

Ecole Nationale de Commerce Bessieres

Aug 2002 - May 2004
  • Two-year technical degree in Communication