Ariani Yanela Beraun Herrera


  • LocationLondon, United Kingdom


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About me


I love to provoke emotions on people through advertising and make them think, smile or even cry. Creativity is my passion, and is how I see everything I do. I help businesses to communicate in the best way to their audience; bringing an emotion, a memorable moment that will connect the brand with the person. This is the main reason I don´t think I´m a marketer or designer; I´m a creative with great sense of humor that is curious and likes to influence people emotions and decisions. Specialities: Creative direction / communications / graphic & web design seasoned with marketing knowledge.



  • Advertising
  • Marketing PR
  • Design
  • Excel
  • Illustrator
  • Indesign
  • Office
  • Photoshop
  • Powerpoint
  • Word

Work history



VIA Creativa

Jun 2010 - Dec 2015
  • As an enterpreneur I worked in all levels of a small advertising agency, mainly as a Creative Director, Marketing Consultant and a Senior graphic & digital designer, offering my services to major companies and start-ups in Perú for 5 years. To work on my own gave me the opportunity to learn many abilities and apply everything that I previously learned, most importantly develop strengths like perseverance, positivity, emotional intelligence, determination, and self motivation, which has prepared me to take new challenges as a professional in my career.


Senior Graphic Designer

REY Corporation

Jul 2008 - Jun 2010
  • Working at Rey Corporation as a Senior designer was a great experience, my main responsibilities were to: *Engage with the design and production team to improve results on delivery times; quality control and color matching. *I also introduced a yarn color card, which was used as a Pantone chart to assure our clients will get the best impression of the available colours for production. This due to inconveniences with clients when they request colours that in production we were not able to deliver.


Graphic Designer

Focus Communication Group

Jan 2008 - Aug 2008
  • Focus Communications Group is a design and editorial company were my role was to: Design a directory for the fishing industry in Adobe Indesign which I accomplished and introduced successfully in 2008. *Coordination with clients about advertising in the directory. *Retouching of images, taking photographs of special equipment, Coordination with suppliers to be able to print the directory on time for publishing. Graphic design developing corporate identity designs for several clients


Junior Graphic Design

Gramya Printing

Jun 2006 - Dec 2007
  • As a junior graphic designer my responsibilities were related to the design and coordination with clients for approvals, corrections and payments. I also was in charge of administrative duties like sales, coordination with suppliers, and printings. in my career.





Jun 2010 - Jun 2012
  • *As a marketing student I was involved as a coordinator on several projects due to my leadership skills. Those projects where related to run events, look for sponsors, get media coverage, besides to produce a marketing plan for a new brand of sports clubwear. *On my last semester I took 10 subjects to end my studies half year before; which I accomplish succesfully.


Graphic Design


Jun 2004 - Jun 2007
  • *As a graphic design student I learned several design programs, which made me a versatile designer who can perform in a variety of platforms like editorial design, branding & identity, merchandising, image retouching, digital design, etc. Being a graphic design student gave me the chance to increase my abilities and to polish my eye for detail, as well as all the technical knowledge to produce designs.